Ask the Expert Webinar Series

The AI Advantage: How SAS Customer Intelligence 360 Solves Real Marketing Challenges

Join us to learn how AI can help you solve marketing challenges in an ethical and sustainable way.

Live Webinar | Tuesday, Jan. 27, 2026 | 9 a.m. ET | 3 p.m. CET • Cost: Complimentary

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About the webinar

Marketers: Leery about using AI or unsure where to start? We’ll demystify AI and provide practical examples of its application in both an ethical and a sustainable way.

You will learn:

  • How a practical and embedded AI approach in the MarTech stack can support and enhance customer communications.
  • How SAS Customer Intelligence 360 delivers AI capabilities today and what it will deliver going forward.
  • The practical first steps to using AI in your marketing approach, from audience or segment definition through content creation.

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About our expert


Mac Carlton

Product Manager, SAS

Mac is a product manager for SAS Customer Intelligence, focusing on building analytics and GenAI-powered capabilities for marketing teams. Since joining SAS, Mac has developed some of the first GenAI capabilities in SAS solutions, advised customers on data and AI strategy and has more recently joined the product team to deliver AI and analytics for customer intelligence solutions.

Mac is always interested in talking about strategies for democratizing analytics with Gen AI, techniques for aligning LLMs and AI tools that can save you time every day.


Mike Turner

Principal Business Advisor, SAS

With over 30 years of experience in the marketing world, Mike has worked across many different industry sectors, leading mixed teams of creative and technical resources in marketing agencies, consultancies and supply and demand-side commercial businesses.

Mike has led two start-up marketing solution software organizations through their incubation and early development, and supports two university Digital Marketing MSc courses in the UK.


Rob Taylor

Director Product Management, SAS

Rob leads product management for MarTech and AdTech solutions at SAS. He is responsible for product vision, strategic direction and ensuring delivery of the roadmap. His expertise aids global brands in digital transformation, leveraging technology to elevate customer understanding, engagement and interaction.

Rob’s leadership and connection in digital intelligence and marketing have spanned over 25 years. Having held positions within decision management at Citigroup and Moneysupermarket.com, he brings a wealth of experience across customer data platforms, personalization at scale and enterprise decisioning.

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