Ask the Expert Webinar Series

The AI Advantage: How SAS Customer Intelligence 360 Solves Real Marketing Challenges

Join us to learn how AI can help you solve marketing challenges in an ethical and sustainable way.

On-Demand Webinar | Originally presented: Tuesday, Jan. 27, 2026 | Cost: Complimentary

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About the webinar

Marketers: Leery about using AI or unsure where to start? We’ll demystify AI and provide practical examples of its application in both an ethical and a sustainable way.

You will learn:

  • How a practical and embedded AI approach in the MarTech stack can support and enhance customer communications.
  • How SAS Customer Intelligence 360 delivers AI capabilities today and what it will deliver going forward.
  • The practical first steps to using AI in your marketing approach, from audience or segment definition through content creation.

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About our expert


Mac Carlton

Product Manager, SAS

Mac is a product manager for SAS Customer Intelligence, focusing on building analytics and GenAI-powered capabilities for marketing teams. Since joining SAS, Mac has developed some of the first GenAI capabilities in SAS solutions, advised customers on data and AI strategy and has more recently joined the product team to deliver AI and analytics for customer intelligence solutions.

Mac is always interested in talking about strategies for democratizing analytics with Gen AI, techniques for aligning LLMs and AI tools that can save you time every day.

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