Why choose SAS® for marketing?
Purpose-built, intelligent marketing.
No matter your level of marketing maturity, marketing solutions from SAS empower you to reimagine marketing. Adaptive planning, journey activation and a real-time decision engine enable you to create appealing, moments-based customer experiences that boost profitability and strengthen brand loyalty.
What Analysts Are Saying
SAS Customer Intelligence: A Leader Across Five Analyst Evaluations
SAS is the only vendor to be a leader in every Forrester CCCM evaluation since our inaugural report in 2008. The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q2 2021 Forrester Research Inc., April 26, 2021
The SAS Marketing Journey
How It Works
Get to Know the SAS Marketing Journey
Customer Success
Look Who's Reimagining Marketing With SAS
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Developing innovative marketing campaigns that lead to improved customer retention & loyalty
1-800-FLOWERS.COM Inc. uses a targeted marketing platform from SAS to standardize data and analytics across its portfolio of gifting brands. The company's conversational AI system relies on quality data and machine learning algorithms to offer personalized gift recommendations.
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Increasing response rates & sales
Viking Europe drives change by putting SAS Customer Intelligence 360 at the center of its digital transformation, creating compelling customer experiences via data-driven marketing.
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Making life easier for customers with relevant offers & information
SAS Customer Intelligence 360 helps dm-drogerie markt and its IT subsidiary, dmTECH, develop personalized, real-time solutions to address every customer's unique needs.
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Increasing the effectiveness of marketing campaigns
Coppel, one of the 100 largest companies in Mexico, uses SAS Customer Intelligence 360 to better understand its customers and find new ways to communicate with them, resulting in higher conversion rates through improved customer segmentation and personalized campaigns.
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Personalizing the fan experience
SAS helps the Orlando Magic use mobile app data and machine learning to analyze game data and personalize marketing campaigns, leading to a fourfold revenue jump from app purchases over the previous year.
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Enhancing customer loyalty
Royal Bank of Scotland uses SAS to make data-driven decisions for transforming its organizational processes, improving employee engagement and delivering excellent customer service.
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Reaching 3.6 million football fans via comprehensive customer engagement
The Royal Dutch Football Federation relies on SAS to better understand what motivates players and fans, engage audiences with personalized communications and promote the love of the game.
Demos
See SAS Customer Intelligence 360 in Action
View All SAS Marketing Products & Solutions
Manage Data
- SAS® 360 DiscoverCapture behavioral information across your brand’s digital customer experience and extend past traditional digital analytic reporting.
- SAS® 360 EngageReach the right audience on the right devices with omnichannel marketing capabilities.
- SAS® Customer Data Platform CapabilitiesSeamlessly collect, enhance, extend and activate customer data in real time.
- SAS® Data ManagementEnsure better, more reliable data integrated from any source.
Plan
Activate
- SAS® 360 EngageReach the right audience on the right devices with omnichannel marketing capabilities.
- SAS® 360 MatchTake control of your advertising using analytics to quickly update your digital advertising ecosystem.
- SAS® Intelligent DecisioningEasily create, manage and govern robust, analytically driven business rules to power decisioning at scale.
Embed Analytics
- SAS® Visual AnalyticsDiscover and explore relationships in data, and share insights.
- SAS® Visual Data Mining and Machine LearningSupport end-to-end data mining and machine learning processes with comprehensive visual and programming interfaces for users of all skill levels.
- SAS® Visual StatisticsEasily build and adjust huge numbers of predictive models on the fly.
Extend Impact
In the Spotlight
The future of customer experience starts here.
Discover how consumers, brands and technology will evolve through 2030.
E-Book
Planning for CDP Success
Explore this guided journey for choosing a customer data platform.
White Paper
Delivering Experiences That Win Business and Build Loyalty
This report delves into the specifics of what distinguishes customer experience champions from the rest of the pack.
Solution Overview
SAS Customer Intelligence 360
Discover how SAS Customer Intelligence 360 delivers a multichannel marketing hub for the way business is done today.
Marketing Partner Ecosystem
SAS partners with other leading-edge companies to enable you to reimagine marketing with solutions that drive real business value.
Want to learn more?
We can help you get started with SAS Customer Intelligence 360. Tell us a little about yourself and a SAS marketing expert will get in touch to learn about your specific needs.
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