Why choose SAS® for marketing analytics?
Purpose-built, intelligent marketing.
No matter your level of marketing maturity, SAS can help you move from data to insight to action with rich functionality for adaptive planning, journey activation and an embedded real-time decision engine – all fueled by powerful analytics and artificial intelligence (AI) capabilities. Marketing analytics from SAS empowers you to reimagine marketing, creating and extending real-time, personalized customer experiences that increase profitability and create lasting brand loyalty.
SAS® Marketing Analytics Software
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Manage Data
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SAS® 360 DiscoverCapture behavioral information across your brand’s digital customer experience and extend past traditional digital analytic reporting.
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SAS® 360 EngageReach the right audience on the right devices with omnichannel marketing capabilities.
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SAS® Customer Data Platform CapabilitiesSeamlessly collect, enhance, extend and activate customer data in real time to move beyond traditional customer data platforms.
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SAS® Data ManagementEnsure better, more reliable data integrated from any source.
Plan
Activate
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SAS® 360 EngageReach the right audience on the right devices with omnichannel marketing capabilities.
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SAS® 360 MatchTake control of your advertising using analytics to quickly update your digital advertising ecosystem.
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SAS® Intelligent DecisioningEnable analytically driven real-time interactions, and automate operational business decisions at scale.
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SAS® Marketing AutomationGet more campaigns out the door in an automated, trackable and highly repeatable fashion.
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SAS® Marketing OptimizationMake the most of each customer contact by determining how business variables will affect outcomes.
Embed Analytics
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SAS® Visual AnalyticsVisually explore all data, discover new patterns and publish reports to the web and mobile devices.
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SAS® Visual Data Mining and Machine LearningSolve your most complex problems faster with a single, integrated in-memory environment.
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SAS® Visual StatisticsCreate and modify predictive models faster than ever using a visual interface and in-memory processing.
Extend Impact
The future of customer experience starts here.
Discover how consumers, brands and technology will evolve through 2030.
What People Are Saying
SAS is a Leader in The Forrester Wave™: Customer Analytics Technologies, Q3 2020.
Read the report
"SAS provides a strong modeling environment for us to test and learn how customers respond to the personalized experience we offer them, helping us on our journey of continuous improvement."
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Marketing Partner Ecosystem
SAS partners with other leading-edge companies to enable you to reimagine marketing with solutions that drive real business value.
