Why choose SAS® for marketing?
Purpose-built, intelligent marketing.
No matter your level of marketing maturity, marketing solutions from SAS empower you to reimagine marketing. Adaptive planning, journey activation and a real-time decision engine enable you to create appealing, moments-based customer experiences that boost profitability and strengthen brand loyalty.
What Analysts Are Saying
SAS® Customer Intelligence: A Leader Across 5 Analyst Evaluations
SAS is the only vendor to be a leader in every Forrester CCCM evaluation since our inaugural report in 2008. The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q2 2021 Forrester Research Inc., April 26, 2021
The SAS® Marketing Journey
How It Works
Get to Know the SAS® Marketing Journey
Customer Success
Look Who's Reimagining Marketing With SAS®
Developing innovative marketing campaigns that lead to improved customer retention & loyalty
1-800-FLOWERS.COM Inc. uses a targeted marketing platform from SAS to standardize data and analytics across its portfolio of gifting brands. The company's conversational AI system relies on quality data and machine learning algorithms to offer personalized gift recommendations.
Increasing response rates & sales
To Office Depot Europe drives change by putting SAS Customer Intelligence 360 at the center of its digital transformation, creating compelling customer experiences via data-driven marketing.
Making life easier for customers with relevant offers & information
SAS Customer Intelligence 360 helps dm-drogerie markt and its IT subsidiary, dmTECH, develop personalized, real-time solutions to address every customer's unique needs.
Tailoring promotions & boosting customer spending
Belgian grocer Colruyt uses predictive analytics from SAS to calculate purchasing probabilities based on past customer behavior, as well as on household and demographic information stored in its database.
Personalizing the fan experience
SAS helps the Orlando Magic use mobile app data and machine learning to analyze game data and personalize marketing campaigns, leading to a fourfold revenue jump from app purchases over the previous year.
Enhancing customer loyalty
Royal Bank of Scotland uses SAS to make data-driven decisions for transforming its organizational processes, improving employee engagement and delivering excellent customer service.
Crafting relevant offers along the customer journey in real time
Conrad Electronic uses SAS to analyze online and offline customer data in real time to align offers to the interests of individual customers.
Reaching 3.6 million football fans via comprehensive customer engagement
The Royal Dutch Football Federation relies on SAS to better understand what motivates players and fans, engage audiences with personalized communications and promote the love of the game.
Demos
See SAS® Customer Intelligence 360 in Action
View All SAS® Marketing Products & Solutions
Manage Data
- SAS® 360 DiscoverCapture behavioral information across your brand’s digital customer experience and extend past traditional digital analytic reporting.
- SAS® 360 EngageReach the right audience on the right devices with omnichannel marketing capabilities.
- SAS® Customer Data Platform CapabilitiesSeamlessly collect, enhance, extend and activate customer data in real time to move beyond traditional customer data platforms.
- SAS® Data ManagementEnsure better, more reliable data integrated from any source.
Plan
Activate
- SAS® 360 EngageReach the right audience on the right devices with omnichannel marketing capabilities.
- SAS® 360 MatchTake control of your advertising using analytics to quickly update your digital advertising ecosystem.
- SAS® Intelligent DecisioningEnable analytically driven real-time interactions, and automate operational business decisions at scale.
- SAS® Marketing AutomationGet more campaigns out the door in an automated, trackable and highly repeatable fashion.
Embed Analytics
- SAS® Visual AnalyticsVisually explore all data, discover new patterns and publish reports to the web and mobile devices.
- SAS® Visual Data Mining and Machine LearningSolve your most complex problems faster with a single, integrated in-memory environment.
- SAS® Visual StatisticsCreate and modify predictive models faster than ever using a visual interface and in-memory processing.
Extend Impact
In the Spotlight
The future of customer experience starts here.
Discover how consumers, brands and technology will evolve through 2030.
White Paper
Navigating the digital world without third-party cookies
Marketers must prepare for a not-too-distant future where third-party cookies no longer exist. Learn how SAS can help evolve your data strategy to account for this change.
Interactive Assessment
Trying to reach tomorrow's customers with yesterday's tactics?
Evaluate your digital marketing maturity to better understand the state of your customer analytics capabilities with this interactive assessment developed by SAS and Accenture.
Solution Overview
SAS® Customer Intelligence 360
Discover how SAS Customer Intelligence 360 delivers a multichannel marketing hub for the way business is done today.
Marketing Partner Ecosystem
SAS partners with other leading-edge companies to enable you to reimagine marketing with solutions that drive real business value.
Want to learn more?
We can help you get started with SAS Customer Intelligence 360. Tell us a little about yourself and a SAS marketing expert will get in touch to learn about your specific needs.
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