Customer Insight

Reduce customer churn, increase customer profitability and streamline operations.

How SAS® Delivers Better Customer Insight

Priority, rules-based optimization isn't enough. You need true analytical optimization to gain better customer insight for improving the customer experience, boosting response rates and lowering campaign costs. SAS delivers.

Comprehensive view of your customers and business

  • Easily access your data no matter where it's from or where it lives – from legacy systems to Hadoop.
  • Integrate multiple online and offline data sources – including IoT, customer, merchandise and location data – for a comprehensive, contextual view of your customers and business.
  • Create and maintain complete customer profiles that map customer journeys at every touch point across multiple channels.

Real-time customer interaction optimization

  • Enable analytically driven scoring, segmentation and decision making based on historical and current interactions through the use of advanced predictive analytics.
  • Combine with context to create meaningful, personalized, real-time interactions that improve the customer experience at specific touch points.
  • Map analytics to each stage of the customer life cycle so you can deliver the right message to the right place at the right time, every time.

End-to-end integrated solution suite

  • Adopt a customer experience analytics foundation that spans all data, analytics and decisioning needs.
  • Constantly enrich existing data with new types and sources of data so you gain more insight that you can feed back into your marketing processes for continual improvements.
  • Work faster and more efficiently with our integrated solution suite, built on the powerful SAS Platform.

Why choose SAS® for better customer insight?

Today's customers are mobile and have more control over the purchasing process – which means retailers must rethink how to use customer data and insights from analytics to improve customer engagement. That's where SAS comes in.

Connect with your customers in real time

Engage and respond to customer needs instantly using contextual listening and advanced data integration to enhance both in-store and online shopping experiences.

Sell more

Understand what actions drive transactions and customer value. Know which message or offer is most relevant – and the best way to deliver it. Personalize interactions to drive the best performance. And integrate the experience across all touch points throughout the customer journey.

Spend less

An omnichannel approach enables you to spend less on customer acquisition than your competitors. Use predictive modeling as the basis for comprehensive integrated marketing to improve the outcomes of your marketing interactions.

CUSTOMER SUCCESS

Working Smarter With SAS®

Understanding customer preferences

SAS helped a US women's specialty retailer:

  • Create stronger and more profitable customer relationships and boost customer satisfaction.
  • Improve data integration and analysis capabilities to get complete data about each customer's journey across all channels.
  • Use real-time data analysis to segment customers and create timely, relevant promotions.

Finding out how channels affect each other

SAS helped a Japanese mail-order apparel and lifestyle goods company:

  • Provide more digital media to its customers via more online channels.
  • Shift away from traditional catalog shopping to receiving and handling orders across multiple channels.
  • Generate large volumes of digital marketing, which saves on printing and distribution costs.

Communicating with customers in real time

SAS helped the second-largest online retailer in the UK:

  • Improve the customer experience and deliver personalized product offers to known customers across channels.
  • Segment anonymous customers by browser information, using open source technology to drive a personalized online experience at the lowest possible cost.
  • Easily access multiple data sources and quickly act on key information.

Explore More on Customer Insight

OVERVIEW

 

Optimizing the Retail Customer Experience

Discover how SAS helps retailers identify real-time signals – transactions, web interactions, opinions, sentiments and locations – then expand their audience and deepen connections with existing customers.

WHITE PAPER

 

Brilliant decision?

Learn how to automate decision making to improve customer experience and drive profitability in a rapidly changing world.

PODCAST SERIES

 

Reimagine Marketing

Tomorrow’s level of customer experience and personalization will need to be even smarter than it is today, more immersive, more trust-enabling. The question is are brands and consumers ready?

Connect with SAS and see what we can do for you.

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