When intelligence is connected, every customer moment is too.
SAS goes beyond Adobe by embedding decision intelligence and end‑to‑end marketing attribution into every customer interaction.
Marketing costs and complexity are at an all-time high. With more tools and data than ever, problems can hide in the noise.
The problems don't hit all at once.
They show up slowly, moment by moment:
Decisions stall because the right insight is not available when it is needed.
It’s hard to make best decisions without centralized data governance.
Decisioning often depends on stitching together multiple applications.
Instead of personalization, you get fragmentation.
Over time, customer moments become disjointed and campaigns stall.
If this sounds familiar, you’re not alone.
Where marketing starts to break down
Adobe is good for content creation, orchestration and delivery – but decisioning, analytics and full-funnel attribution are often distributed across tools. Consequently:
- Decisions are driven by journeys and segments – not continuously optimized at the individual level.
- Measurement and attribution span multiple applications and require integration.
- Marketing teams have to coordinate across solutions and rely on specialist dependency.
- Customer context can fragment between data, decisioning and activation.
Work gets done, but problems remain.
SAS CI 360 connects intelligence to every moment
It brings data, analytics and decisioning together in one place so every customer moment is guided by what’s happening right now, not what’s passed.
Instead of asking, “Which campaign should run?” teams know what should happen next for the customer.
This is how connected intelligence turns individual moments into real momentum to modernize marketing efforts.
What changes when every moment is connected
Trusted where customer moments matter
Organizations running complex, multi‑channel marketing environments rely on SAS when CRM‑centric platforms begin to strain.
Our data warehouse used to have operating hours. Today, we can run unlimited campaigns around the clock – that’s a huge advantage."Marcel Veith Data Engineer dmTECH
By using machine learning and deep learning, we are significantly improving the experience for the hybrid customer. SAS helps us efficiently approach our target group with relevant information and offers in real time.”Tim Stettner Head of Advanced Analytics ERGO Group AG
One of the things we wanted was to communicate more to our customers. We needed more direct communication that was not mass broadcasted, but one-to-one. We also wanted to work with more types of communication, so not just selling a product but also giving insights to customers. Now we’re doing all of that in the SAS Customer Intelligence 360 platform and we can easily keep track of what we’ve communicated to individual customers."Tom Palving Digital Communication and Sales Loyalty Jyske Bank
Don’t just take our word for it
Hear what the industry experts have to say.
Reference customers reported using SAS’ real-time decisioning for email and web personalization, mobile app engagement and call center support, and they indicated expansion into cloud-native offerings to address challenges with usability and testing.
Leaders combine strong execution with a clear, forward-looking vision for decision-centric architectures. They deliver comprehensive capabilities across the decision life cycle – modeling, orchestration, monitoring and governance – while integrating advanced AI techniques such as generative AI and agentic AI.
