When intelligence is connected, every customer moment is too.
SAS goes beyond Braze by enabling marketers to orchestrate every channel, online and off.
Marketing costs and complexity are at an all time high. With more tools and data than ever, problems can hide in the noise.
The problems don't hit all at once.
They show up slowly, moment by moment:
Decisions stall because the right insight is not available when it is needed.
It’s hard to make the best decisions without centralized data governance.
Teams add one more app to fix the gap and lose even more context.
Instead of personalization, you get fragmentation.
Over time, customer moments become disjointed and campaigns stall.
If this sounds familiar, you’re not alone
Where marketing starts to break down
Braze is good for executing messages with customers – but it can’t help you optimize decisions, provide next-best actions or tell you which marketing steps made an impact. Consequently:
- Insights arrive too late and don’t inform the next move.
- Users spend more time managing systems and less time marketing.
- Journeys are reactive instead of proactive.
- Context drops as customers move from one touchpoint to the next.
Messages go out, but do they have context?
SAS CI 360 connects intelligence to every moment
It brings data, analytics and decisioning together in one place so every customer moment is guided by what’s happening right now, not what’s passed.
Instead of asking, “Which campaign should run?” teams know what should happen next for the customer.
This is how connected intelligence turns individual moments into real momentum to modernize marketing efforts.
What changes when every moment is connected
Trusted where customer moments matter
Organizations running complex, multichannel marketing environments rely on SAS when CRM‑centric platforms begin to strain.
Our data warehouse used to have operating hours. Today, we can run unlimited campaigns around the clock – that’s a huge advantage."Marcel Veith Data Engineer dmTECH
The most noticeable improvement is that I no longer spend 80% of my time setting up systems and coordinating with other teams. With SAS Customer Intelligence 360's single interface, I can manage the entire process from start to finish – something that was unimaginable before."Karine Wong Marketing Manager Ding Ding Integrated Marketing Services Ltd.
Personalization is the key to unlocking our future success, and to do this well means we need to apply data and decisioning alongside campaign activation. SAS was the perfect partner to meet our challenges."Kelly Mahoney Chief Marketing Office Ulta Beauty
Don’t just take our word for it
Hear what the industry experts have to say.
Reference customers reported using SAS’ real-time decisioning for email and web personalization, mobile app engagement and call center support, and they indicated expansion into cloud-native offerings to address challenges with usability and testing.
Leaders combine strong execution with a clear, forward-looking vision for decision-centric architectures. They deliver comprehensive capabilities across the decision life cycle – modeling, orchestration, monitoring and governance – while integrating advanced AI techniques such as generative AI and agentic AI.
FAQ
How does SAS compare to Braze?
Braze allows for messaging and customer engagement, but only SAS supports real-time orchestration across every customer engagement channel. In addition, SAS allows organizations to keep data where they want it (on-premises, cloud, hybrid) while still activating audiences in real-time.
What problem does SAS Customer Intelligence 360 solve?
SAS Customer Intelligence 360 solves disconnected decisioning and orchestration. When insight shows up after the moment has passed, experiences fall apart. SAS connects intelligence to action as it happens.
Will SAS work with my existing stack?
Yes. SAS Customer Intelligence 360 works alongside Braze. It adds a connected intelligence layer with no data movement required.