When intelligence is connected, every customer moment is too.
SAS goes beyond Pega by offering true end-to-end marketing attribution.
Marketing costs and complexity are at an all-time high. With more tools and data than ever, problems can hide in the noise.
The problems don't hit all at once.
They show up slowly, moment by moment:
Decisions stall because insights aren’t available when they’re needed.
It’s hard to make best decisions without centralized data governance.
Heavy, process-first architecture means change requires significant overhead.
Instead of personalization, you get fragmentation.
Over time, customer moments become disjointed and campaigns stall.
If this sounds familiar, you’re not alone
Where marketing starts to break down
Pega is good at executing real-time interactions – but visibility into what’s actually driving marketing results often lives elsewhere. Consequently:
- Decisions optimize the moment, not the full marketing life cycle.
- Measurement and attribution require external tools.
- Marketing teams juggle platforms instead of operating from a single intelligence layer.
- Customer context isn’t consistent from insight to execution to outcome.
SAS CI 360 connects intelligence to every moment
It brings data, analytics and decisioning together in one place so every customer moment is guided by what’s happening right now, not what’s passed.
Instead of asking, “Which campaign should run?” teams know what should happen next for the customer.
This is how connected intelligence turns individual moments into real momentum to modernize marketing efforts.
What changes when every moment is connected?
Trusted where customer moments matter
Organizations running complex, multichannel marketing environments rely on SAS when CRM-centric platforms begin to strain.
KNVB established five key objectives it wanted to achieve:
- Gain more insights into the motives of football players, fans and volunteers.
- Share these insights with the thousands of football clubs across the Netherlands.
- Make better data-driven marketing decisions and set up personalized customer journeys.
- Optimize commercial opportunities for KNVB and its partners.
- Become a data-driven organization that promotes the love of the game.
When it comes to analytics, you won’t find anything with better performance in the market than SAS. Adding Customer Intelligence 360 to our platform made it even more interesting for us."Marion Massop Marketing Intelligence Manager KNVB
One of the things we wanted was to communicate more to our customers. We needed more direct communication that was not mass broadcasted, but one-to-one. We also wanted to work with more types of communication, so not just selling a product but also giving insights to customers. Now we’re doing all of that in the SAS Customer Intelligence 360 platform and we can easily keep track of what we’ve communicated to individual customers."Tom Palving Digital Communication and Sales Loyalty Jyske Bank
Personalization is the key to unlocking our future success, and to do this well means we need to apply data and decisioning alongside campaign activation. SAS was the perfect partner to meet our challenges."Kelly Mahoney Chief Marketing Office Ulta Beauty
Don’t just take our word for it
Hear what the industry experts have to say.
Reference customers reported using SAS’ real-time decisioning for email and web personalization, mobile app engagement and call center support, and they indicated expansion into cloud-native offerings to address challenges with usability and testing.
Leaders combine strong execution with a clear, forward-looking vision for decision-centric architectures. They deliver comprehensive capabilities across the decision life cycle – modeling, orchestration, monitoring and governance – while integrating advanced AI techniques such as generative AI and agentic AI.
FAQ
How does SAS compare to Pega?
Pega allows for messaging and customer engagement, but only SAS supports real-time orchestration across every channel. In addition, SAS allows organizations to keep data where they want it (on-premises, cloud, hybrid) while still activating audiences in real time.
What problem does SAS Customer Intelligence 360 solve?
SAS Customer Intelligence 360 solves disconnected decisioning. When insight shows up after the moment has passed, experiences fall apart. SAS connects intelligence to action as it happens.
Will SAS work with my existing stack?
Yes. SAS Customer Intelligence 360 works alongside Pega. It adds a connected intelligence layer with no data movement required.