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분석 보고서
The Forrester Wave™: Customer Analytics Technologies, Q2 2026 -
보도자료
Per industry analysts, SAS again a leader in AI, risk and fraud -
E-BOOK
A modern approach to MarTech: Transforming the customer experience -
분석 보고서
SAS는 The Forrester Wave ™로부터 202년 4분기 실시간 상호작용 관리 리더로 선정되었습니다. -
보도자료
SAS predictions: The Great AI Reality Check of 2026 -
E-BOOK
5 Tips for Using GenAI to Improve Customer Experience for Telecoms -
백서
Rethinking risk: Smarter models, better decisions -
보도자료
Analysts name SAS a leader in risk, fraud, AI and analytics -
보도자료
SAS a Leader in cross-channel marketing hubs per global research firm -
분석 보고서
The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024 -
보도자료
MarTech experts’ top predictions for 2025 -
보도자료
AI gold rush? New APAC research reveals major gap between AI Leaders and Followers -
보도자료
New report: Undisciplined MarTech impedes customer trust -
보도자료
New study finds CMOs embracing GenAI despite knowledge gap -
백서
Navigating the uncertain world of third-party cookies -
보도자료
Analysts laud SAS’ innovation in AI, marketing, risk and fraud solutions -
보도자료
New SAS GenAI tools for marketers leverage Amazon Bedrock -
E-BOOK
The insurance data and AI revolution -
고객 사례
Modern, real-time marketing grew membership and incremental sales for leading grocery retailer -
E-BOOK
Personalized advertising that you control -
백서
Improving HCP Engagement with Digital Analytics -
분석 보고서
SAS, 2023년 2분기 The Forester Wave™: AI 기반 의사결정 플랫폼 부문 리더로 선정되다 -
백서
Retail bank media networks: Monetize customer data with personalized offers and advertising -
고객 사례
Predicting real-time insurance needs with hyperpersonalization -
고객 사례
One airport operator is making every journey personal for passengers -
고객 사례
Voetbalmedia uses MarTech from SAS to better engage with 1.4 million football players and enthusiasts -
보도자료
SAS, 2023년 데이터 분석 시장 전망 발표 -
보도자료
SAS, 데이터 분석 아이디어 발굴 ‘2023 SAS 해커톤 대회’ 참가자 모집 -
보도자료
Resiliency or fragility? Ten 2023 predictions from SAS -
백서
Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions -
고객 사례
Protecting nature with dollars and sense -
고객 사례
유통업체인 Workplace Solutions는 데이터 기반 마케팅을 통해, 매력적인 고객 경험을 만들었습니다. -
고객 사례
Integrated marketing improves results for marketers and customers -
고객 사례
A customer connection is the special ingredient -
고객 사례
Finland’s top retail bank applies AI to improve customer service and credit scoring -
고객 사례
Real-time analytics helps telecom provider adapt to changing customer needs during global pandemic and beyond -
고객 사례
Maximizing the reach and impact of an eHealth hub -
고객 사례
Complex telco product portfolio, maximum agility thanks to intelligent decisioning -
고객 사례
Reaching 3.6 million football fans via comprehensive marketing analytics -
고객 사례
Swiss financial institution uses advanced analytics to reimagine marketing and personalize customer experiences -
기사
The 5 new rules of retail -
기사
3 ways to rethink retail forecasting and demand planning -
기사
Reimagine marketing: Today, tomorrow and in times of disruption -
분석 보고서
The Total Economic Impact Of SAS Customer Intelligence 360 -
고객 사례
Using Customer Intelligence to optimise advertising sales -
기사
Customer data platform: What it is and why it’s important -
기사
Your customers aren’t afraid of new technologies. Are you? -
기사
Tread carefully with customer data platforms -
기사
Marketers and privacy -
기사
Digital transformation for SMBs -
기사
Five trends that will reshape customer experience -
기사
Under siege: Improving customer experience in banking -
고객 사례
Telecom calls on automation to improve market position -
고객 사례
고급 분석으로 고객 경험 개선 -
기사
IoT: The customer experience accelerator you can't afford to ignore -
백서
The Real-Time and Predictive Commerce Playbook for CMOs -
기사
What big data has brought to the privacy discussion -
기사
Effective real-time marketing -
백서
Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience -
백서
Using Hybrid Cloud Capabilities for True Omnichannel Marketing -
기사
Contextual engagement -
기사
Data and the customer experience -
E-BOOK
How Can Retailers Satisfy Today's Customers? -
백서
Data and the customer experience -
기사
How to improve your AI marketing skills -
기사
Building confidence in your customer experience -
기사
AI marketing: What does the future hold? -
기사
Three ways to improve real time marketing results -
백서
Analytics Accelerates Monetization Opportunities for Connected Vehicle and Mobility Services -
백서
Beyond The Campaign -
기사
Customer journey analytics goes mainstream -
백서
Using Data to Create Outcome-Based Customer Experiences -
백서
The Internet of Things: Marketing’s Opportunities and Challenges -
백서
Power your digital transformation with guided analytics -
E-BOOK
How Customer Intelligence Is Energizing the Utilities Industry -
백서
Using Big Data to Enable the Omnichannel Retail Experience -
기사
What is marketing automation? -
기사
Real-time customer engagement is the future of experience management -
E-BOOK
백서
Tomorrow's telco -
기사
The marketing analytics must-haves -
기사
Harnessing the martech advantage -
백서
Getting to Why in Omnichannel Marketing Attribution -
백서
Marketing attribution: Giving credit where credit is due -
백서
Improve Customer Experience with Actionable Artificial Intelligence -
기사
R 'Ray' Wang: A conversation with a digital disruptor -
기사
IoT: The next best thing to reading your customer’s mind -
기사
Marketing for the midmarket -
백서
Redefining Brand Performance for the 21st Century -
기사
Linking data to the customer journey -
시리즈
The value of marketing metrics at Visa -
기사
Putting you at the frontier of the fan experience -
시리즈
Digital transformation: Moving from handshakes to householding at Comerica -
백서
Data Elevates the Customer Experience -
시리즈
Brand equity has a big role in RCI's strategy -
기사
Marketing operations: Five core competencies you must master -
기사 Customer experience management: What it is and why it matters
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기사
Customer journeys: How to be ready when customers visit -
기사
Customer journey management: Eliminating missed opportunities -
기사
Small but mighty: Modern marketing for the midmarket -
백서
Operationalizing and Embedding Analytics for Action -
고객 사례
The right offer every time -
기사
The marketer's dream: Harmonic convergence -
기사
Customer segmentation for the new digital experience -
회견
Using data to control unruly hotel pricing -
시리즈
The customer journey: Finding the buy signal -
회견
Q&A: What's your level of digital marketing maturity? -
회견
How do you know if you’re ready for Hadoop? -
시리즈
The customer journey: Why you need journey maps -
기사
Keeping your customers happy with assortment optimization -
기사
The modern marketing leader: Is your CMO ready? -
기사
Customer loyalty in a digital world: A new approach -
고객 사례
Optimization delivers more revenue while slashing marketing costs -
기사
Four multichannel marketing strategies that deliver exceptional customer experiences -
기사
Marketing measurement do's and don'ts -
기사
Out of size, out of mind -
기사
Empty shelves: The retail analytical talent deficit -
백서
The Architecture and Security of SAS® Marketing Operations Management -
기사
Building a high-performance marketing engine -
기사
The first step in building a better customer experience -
기사
Moving beyond the ad server -
기사
The era of gargantuan data -
기사
Marketing optimization: Five lessons learned at a major US bank -
기사
Seven characteristics of the modern consumer -
백서
Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy Customers -
기사
Improving customer experience with digital marketing -
백서
Unleashing the Power of Text Analytics for Travel -
기사
Do marketers need real-time analytics -
기사
The digitization of everything — its impact on customer experience -
기사
The digitization of everything – its impact on the buyer’s journey and marketing’s role -
기사
A lesson in customer service from Chick-fil-A President Dan Cathy -
분석 보고서
백서
Marketing Analytics for Manufacturing: Forging Customer Insights -
기사
인사이트 페이지
Multichannel Marketing: What it is and why it matters -
기사
인사이트 페이지
Digital Marketing: What it is and why it matters -
기사
인사이트 페이지
Personalization: What it is and why it matters -
기사
인사이트 페이지
Customer Analytics: What it is and why it matters -
기사
인사이트 페이지
마케팅 분석: 개념과 중요성 -
기사
인사이트 페이지
Digital Transformation: What it is and why it matters -
입문서
빅 데이터 마케팅: 개념과 중요성 -
고객 사례
Hyper-personalized offers help consumer finance company elevate the customer experience -
웨비나
Data and AI: Accelerators of Banking CX -
E-BOOK
Planning For CDP Success: A guided journey for choosing a customer data platform -
E-BOOK
Brilliant decision? -
E-BOOK
Customer experience - now and into the future -
백서
SAS Experience 2030 -
E-BOOK
The Secrets of Delivering Exceptional Customer Experience -
E-BOOK
In-the-Moment Marketing -
E-BOOK
Retail Experimentation: The New Fundamentals -
백서
SAS - Hospitality Provider -
백서
Experience Evolution: Staying Ahead of Customer Expectations Through 2030 and Beyond -
백서
Where does marketing stop and advertising begin? -
E-BOOK
Operational Marketing: From Hard Work to Heroic Performance -
백서
TDWI Checklist Report Six Best Practices to Ignite the Customer Experience with IoT -
E-BOOK
Strategic Marketing: From aspirational to exceptional customer experience -
백서
Experience 2030. The Future of Customer Experience is... NOW! -
백서
Experience 2030: Pulse Report -
백서
Delivering Experiences That Win Business and Build Loyalty
