SAS IS A LEADER
The Forrester Wave™:
Real-Time Interaction Management Software, Q4 2025
As noted in the Forrester report, SAS showcases its analytical expertise with:
- A top-notch AI workbench
- Predictive modeling
- Real-time decisioning
- Performance optimization.
Reference customers reported using SAS’ real-time decisioning for email and web personalization, mobile app engagement and call center support, and they indicated expansion into cloud-native offerings to address challenges with usability and testing.
The new Marketing Decisioning and Marketing AI modules will accelerate essential user experience updates for nontechnical users."The Forrester Wave™: Real-Time Interaction Management Software, Q4 2025
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웨비나
The Sector Series | Game-Changing AI Technology for Governments: Synthetic Data -
웨비나
The Sector Series | Game-Changing AI Technology for Governments: Agentic AI -
웨비나
The Sector Series | Game-Changing AI Technology for Governments: Composite AI -
웨비나
From Insight to Action: Operationalizing AI Decision Intelligence -
웨비나
Empower Your AI Agents With Analytics and Decisioning Expertise With SAS MCP Server -
웨비나
Banking on AI: The 2026 Maturity Pivot -
웨비나
CI360 Tips and Tricks: Quick Wins, Shortcuts and Hidden Features Every Marketer Should Know -
웨비나
Top 5 Global Fraud Trends for 2026: What Public Sector Leaders Need to Know -
웨비나
Getting to Enterprise-Grade Agentic AI and Decisioning -
웨비나
How to Supercharge Enterprise Agentic Workflows With SAS RAM -
E-BOOK
A modern approach to MarTech: Transforming the customer experience -
웨비나
Top Data and AI Trends for Government in 2026 APAC Session -
웨비나
Top Data and AI Trends for Government in 2026 -
E-BOOK
Introducing the AI agents life cycle -
웨비나
The Sector Series | Game Changing AI Technology for Governments: Computer Vision -
웨비나
Digital Twins – The Next Frontier in Manufacturing -
웨비나
From Dashboard to Autopilot: How SAS Visual Analytics on SAS Viya Transforms the AI Data Journey -
분석 보고서
Datos Matrix: Fraud and AML Case Management, 2025 -
E-BOOK
Decisions you can trust: A strategic guide to trustworthy data and AI decision making -
E-BOOK
5 Tips for Using GenAI to Improve Customer Experience for Telecoms -
백서
Building a foundation for innovation: Five steps to keep your AML program efficient and effective -
백서
Explainable Artificial Intelligence for Anti-Money Laundering -
E-BOOK
Making government work for everyone: A blueprint for public sector AI success -
E-BOOK
What are ready-made AI models? And why you need them. -
분석 보고서
The Forrester Wave™: Anti-Money Laundering Solutions, Q2 2025 -
E-BOOK
Data-driven health care -
백서
Rethinking risk: Smarter models, better decisions -
백서
The road to integration -
백서
Data and AI Present Significant Opportunities for Social Benefits Systems -
백서
Revealing the paths to 2040: global insurance survey report -
E-BOOK
5 Tips for Using GenAI to Improve Customer Experience -
E-BOOK
How to govern your AI strategy in a highly regulated world -
백서
Boosting Tax Agency Productivity and Protection with AI and Generative AI -
E-BOOK
Your journey to a GenAI future: A strategic path to success in health care -
E-BOOK
Your journey to a GenAI future: A strategic path to success in life sciences and pharma -
분석 보고서
The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024 -
분석 보고서
IDC MarketScape: Worldwide Machine Learning Operations Platforms, 2024 -
백서
Revealing the paths to 2040: four possible scenarios for insurance -
E-BOOK
A Comprehensive Approach to Trustworthy Data and AI Governance -
기사
What is synthetic data? And how can you use it to fuel AI breakthroughs? -
E-BOOK
Five reasons developers hit a productivity wall – and what to do about it -
E-BOOK
Your journey to a GenAI future: An insurer’s strategic path to success -
E-BOOK
Your journey to a GenAI future: A strategic path to success for government -
백서
Solving the public services productivity puzzle -
E-BOOK
Marketers and GenAI: Diving Into the Shallow End -
분석 보고서
ARC View: Industrial-grade AI: Transforming Data into Insights and Outcomes -
백서
Navigating the uncertain world of third-party cookies -
E-BOOK
Public service of the future -
분석 보고서
SAS is a Leader in The Forrester Wave™: AI / ML Platforms, Q3 2024 -
분석 보고서
IDC MarketScape: Worldwide Decision Intelligence 2024 -
백서
Pioneering Ethical AI: The Crucial Role of Property and Casualty Insurers -
E-BOOK
On the Road to Accelerating Claims Automation -
E-BOOK
Intelligent decisioning in government -
E-BOOK
Government navigating an uncertain world -
백서
Generative AI in Health Care: Opportunities and Cautions -
백서
How to realize value from cloud analytics faster — and with less cost and risk -
백서
Top 5 insurance problems – and AI isn’t one of them -
분석 보고서
The Forrester Wave™: Customer Analytics Technologies, Q2 2024 -
E-BOOK
Detect and halt risky payments across the life sciences supply chain -
고객 사례
AI helps students graduate from college -
기사
What are AI hallucinations? -
E-BOOK
The insurance data and AI revolution -
기사
What are chatbots? -
고객 사례
Modern, real-time marketing grew membership and incremental sales for leading grocery retailer -
백서
Creating Meaningful Data-driven Customer Journeys -
고객 사례
Jakarta Smart City uses IoT analytics to better serve residents -
백서
Improving HCP Engagement with Digital Analytics -
기사
4 strategies that will change your approach to fraud detection -
고객 사례
고객 사례
Advanced analytics helps policymakers determine how new tax measures would affect citizens -
분석 보고서
SAS, 2023년 2분기 The Forester Wave™: AI 기반 의사결정 플랫폼 부문 리더로 선정되다 -
백서
Retail bank media networks: Monetize customer data with personalized offers and advertising -
E-BOOK
The Path to a Single Customer View -
고객 사례
Predicting real-time insurance needs with hyperpersonalization -
고객 사례
Advanced analytics in the cloud helps international biopharmaceutical group enhance operations and efficiency -
기사
Analytics leads to lifesaving cancer therapies -
고객 사례
One airport operator is making every journey personal for passengers -
고객 사례
Voetbalmedia uses MarTech from SAS to better engage with 1.4 million football players and enthusiasts -
고객 사례
Just add data: How data and technology — paired with a human touch — create a sustainable and quality culinary experience -
고객 사례
Improving data collection and modeling to accelerate predictive medicine efforts -
기사
Analytics: A must-have tool for leading the fight on prescription and illicit drug addiction -
백서
Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions -
기사
Viking transforms its analytics strategy using SAS® Viya® on Azure -
고객 사례
Protecting nature with dollars and sense -
고객 사례
유통업체인 Workplace Solutions는 데이터 기반 마케팅을 통해, 매력적인 고객 경험을 만들었습니다. -
고객 사례
It’s all in the research: Using AI to solve issues in health care -
고객 사례
Integrated marketing improves results for marketers and customers -
고객 사례
Building reliability in risk -
기사
Detect and prevent banking application fraud -
고객 사례
A customer connection is the special ingredient -
고객 사례
Finland’s top retail bank applies AI to improve customer service and credit scoring -
고객 사례
Azure 환경에서 SAS Viya를 통해 디지털 혁신을 추구하는 그리스의 선도 금융 기업 -
고객 사례
Real-time analytics helps telecom provider adapt to changing customer needs during global pandemic and beyond -
고객 사례
Transforming steelmaking through IoT analytics -
고객 사례
Maximizing the reach and impact of an eHealth hub -
고객 사례
Transforming the consumer banking experience through advanced analytics -
고객 사례
Predictive analytics helps save lives during COVID-19 pandemic -
고객 사례
Predictive analytics empowers bank to act quickly with confidence -
고객 사례
Complex telco product portfolio, maximum agility thanks to intelligent decisioning -
고객 사례
Reaching 3.6 million football fans via comprehensive marketing analytics -
고객 사례
Swiss financial institution uses advanced analytics to reimagine marketing and personalize customer experiences -
기사
The 5 new rules of retail -
분석 보고서
SAS, 가트너 MQ ‘데이터 사이언스·머신러닝 플랫폼’ 부문 7년 연속 리더 -
고객 사례
Advanced analytics empowers businesses with data-driven decisions -
고객 사례
Travel and tourism forecasts become more accurate with analytics -
고객 사례
분석과 IoT로 홍수를 예측 및 관리하는 스마트 도시 -
기사
Reimagine marketing: Today, tomorrow and in times of disruption -
분석 보고서
The Total Economic Impact Of SAS Customer Intelligence 360 -
기사
Your customers aren’t afraid of new technologies. Are you? -
고객 사례
World’s largest sports and humanitarian event builds legacy of inclusion with data-driven technology -
고객 사례
Revolutionizing marketing campaigns with AI -
기사
Three steps for conquering the last mile of analytics -
고객 사례
Manufacturing smarter, safer vehicles with analytics -
기사
As AI accelerates, focus on 'road' conditions -
기사
AI in government: The path to adoption and deployment -
기사
Five trends that will reshape customer experience -
기사
From Apollo to AI: A new era of American exploration -
기사
The untapped potential in unstructured text -
웨비나
An Artificial Intelligence Framework to Combat Human Trafficking -
기사
AI in manufacturing: New opportunities for IT and operations -
기사
인공 지능의 인간미 -
고객 사례
항공기의 중요 임무를 지원하는 AI와 IoT 분석 기술 -
E-BOOK
5 Steps to Accelerate Value From Your Industrial IoT Data -
기사
How AI and advanced analytics are impacting the financial services industry -
기사
AI in banking: Survey reveals factors for success -
고객 사례
Modernizing consumer lending in Vietnam -
고객 사례
고급 분석으로 고객 경험 개선 -
기사
IoT: The customer experience accelerator you can't afford to ignore -
기사
Data lineage: Making artificial intelligence smarter -
기사
How to drill a better hole with analytics -
고객 사례
Advanced analytics can detect and prevent insurance fraud before losses occur -
백서
The Artificial Intelligence of Things -
고객 사례
고객 사례
IoT data with artificial intelligence reduces downtime, helps truckers keep on trucking -
기사
5가지 AI 기술 -
기사
What big data has brought to the privacy discussion -
백서
Adopting AI: Industry Perspectives -
백서
Adopting AI: Strategic Takes on AI Adoption -
백서
Adopting AI: The Impacts of AI on Management -
백서
Adopting AI: Linchpins of AI Success - Data Scientists and Their Algorithms -
백서
AI Momentum, Maturity and Models for Success -
기사
Shut the front door on insurance application fraud! -
백서
The 3 R’s of AI Adoption: Refactor, Reinvent, Reimagine -
기사
A guide to machine learning algorithms and their applications -
백서
Data Management for Artificial Intelligence -
기사
GDPR and AI: Friends, foes or something in between? -
고객 사례
Using artificial intelligence to better engage with customers -
백서
Artificial Intelligence for Executives -
기사
Effective real-time marketing -
백서
Machine Learning Use Cases in Financial Crimes -
백서
Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience -
기사
Wanted: AI leaders -
백서
Using Hybrid Cloud Capabilities for True Omnichannel Marketing -
기사
Machine learning and artificial intelligence in a brave new world -
기사
Contextual engagement -
R E S E A R C H
Nerd in the herd: protecting elephants with data science -
백서
How to Do Deep Learning With SAS® -
백서
The Risks and Rewards of AI -
E-BOOK
How Can Retailers Satisfy Today's Customers? -
백서
Machine learning and artificial intelligence in a brave new world -
기사
How to improve your AI marketing skills -
기사
AI marketing: What does the future hold? -
기사
Machine learning, data science and AI meet IoT -
기사
Three ways to improve real time marketing results -
백서
The Internet of Things: Marketing’s Opportunities and Challenges -
기사
Artificial intelligence, machine learning, deep learning and more -
기사
Real-time customer engagement is the future of experience management -
E-BOOK
Improving Customer Experience -
기사
The marketing analytics must-haves -
백서
Getting to Why in Omnichannel Marketing Attribution -
백서
Marketing attribution: Giving credit where credit is due -
백서
Improve Customer Experience with Actionable Artificial Intelligence -
백서
Redefining Brand Performance for the 21st Century -
시리즈
The value of marketing metrics at Visa -
기사
An executive’s guide to cognitive computing -
백서
Operationalizing and Embedding Analytics for Action -
고객 사례
The right offer every time -
고객 사례
Optimization delivers more revenue while slashing marketing costs -
기사
Marketing measurement do's and don'ts -
백서
The Architecture and Security of SAS® Marketing Operations Management -
기사
Empty shelves: The retail analytical talent deficit -
기사
Marketing optimization: Five lessons learned at a major US bank -
백서
Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy Customers -
기사
Do marketers need real-time analytics -
기사
The digitization of everything – its impact on the buyer’s journey and marketing’s role -
분석 보고서
백서
Marketing Analytics for Manufacturing: Forging Customer Insights -
E-BOOK
Planning For CDP Success: A guided journey for choosing a customer data platform -
E-BOOK
Fearless Decision? -
E-BOOK
Brilliant decision? -
백서
SAS - Hospitality Provider -
백서
Where does marketing stop and advertising begin? -
백서
AI and analytics are powering a demand planning and customer experience revolution -
백서
AI for the CIO: 10 Tips for Success -
E-BOOK
The Innovator's Flight Plan to AI -
백서
Data, Analytics & AI: How Trust Delivers Value -
E-BOOK
How to Take AI Projects From Start to Win -
E-BOOK
Augmented Analytics: The secret ingredient to better business intelligence -
백서
How AI Changes the Rules -
백서
AI Momentum, Maturity & Models for Success: Focus on Singapore -
백서
TDWI Checklist Report Six Best Practices to Ignite the Customer Experience with IoT -
백서
AIOT: How IoT Leaders Are Breaking Away (IDC Market Report / AIoT Survey 2019) -
E-BOOK
Accelerate and improve business outcomes with AIoT -
E-BOOK
Powering Health Innovation with AI -
백서
The Autonomous Grid in the Age of the Artificial Intelligence of Things -
E-BOOK
Formidable Forecasts -
백서
Artificial Intelligence in Banking and Risk Management -
웨비나
AI Snapshot: Three Key Developments Shaping AI Strategies Right Now -
웨비나
Breaking Down AI Capabilities for IT: What to Know About Computer Vision and GPUs -
웨비나
Breaking Down AI Capabilities for IT: What to Know About Forecasting -
웨비나
AI and Banking: Survey Reveals Success Factors -
웨비나
How the Brain of an AI/IoT System Processes Industrial Intelligence -
웨비나
Certification: AI and Machine Learning Professional Credential Overview -
웨비나
Breaking Down AI Capabilities for IT: What to Know About Optimization -
웨비나
Breaking Down AI Capabilities for IT: What to Know About Machine Learning -
웨비나
Synergize Your Tech Stack to Realize AI’s Full Potential -
웨비나
Enhance the Customer Experience and Create Value for Your Stakeholders -
웨비나
Smarter Access to Open Data: Introducing SAS/ACCESS to DuckDB -
웨비나
CDP Capabilities in SAS® Customer Intelligence 360: Activating Dynamic Customer Profiles -
웨비나
Marketing Decisions Excellence: Turning Insights Into Business Impact -
웨비나
Real-Time Agent Assist and Next-Gen Strategy for Financial Services -
웨비나
Discovery-based Investigation in SAS Visual Investigator – Your Guide to Better Searches -
웨비나
Ethics in AI: Building Responsible AI Systems -
웨비나
Fostering Trustworthy AI Using a Model Card -
웨비나
Composite AI Using Machine Learning in Optimization Formulations -
웨비나
Solving the Dilemma of Smart Things for IT Leaders -
웨비나
Generative AI: What Boards of Directors Should Consider -
웨비나
Machine Learning Models in SAS Event Stream Processing -
웨비나
Advanced Analytics: Generative AI for the Insurance Industry -
웨비나
To Trust AI, Understand AI -
웨비나
AI in Health Care: Enhance Clinical and Operational Decision Making -
웨비나
Deploying AI -
웨비나
AI for Supporting Vaccine Adverse Event Reporting -
웨비나
Optimizing Logistics Operations Using Customized Solutions -
웨비나
Maximize the Business Value of AI With Modern Data Management -
웨비나
AI Acceleration and the Future of Innovation -
웨비나
Model Explainability -
웨비나
SAS’ Generative AI Strategy for Enterprise Transformation -
웨비나
Trustworthy AI Using SAS®: A Technical Discussion -
웨비나
How to Think About Trustworthy AI in 2024 and Beyond -
웨비나
Generative AI Meets AML: Elevating Compliance Standards in Banking -
웨비나
To Err is Human. So is AI. -
웨비나
SAS Model Studio: Getting Started -
웨비나
Your Next Analytics Project: Aligning Business Needs With Time, Cost and Risk -
웨비나
Generative AI May Pose One of the Greatest Compliance Challenges for Tax Agencies. What Can Be Done? -
웨비나
Generative AI in Fraud and Financial Crimes -
웨비나
Public Comment Analysis for Federal Rulemaking Gets a Boost From NLP and Generative AI -
웨비나
Market Pulse on GenAI: How to Achieve Enterprise ROI -
웨비나
Accelerate Innovation With Responsible AI -
웨비나
Generative AI: Transforming Drug Development in Life Sciences -
웨비나
AI and Machine Learning in Action Using SAS® Viya®: A Detailed Use Case -
웨비나
Composite AI: What It Is and Why You Should Care -
웨비나
Breaking Down AI Capabilities for IT: What to Know About NLP -
웨비나
Generative AI for Financial Services: Leveraging Large Language Models + Natural Language Processing for Problem Solving -
웨비나
AI-Embedded IoT Analytics: Getting Started -
웨비나
How Can I Process Scanned Document Images in SAS® Viya®? -
웨비나
5 Tips for Using GenAI to Improve Your Customer Experience -
웨비나
The Future of Marketing With Gen AI -
웨비나
Optimizing the Use of Marketing Technology to Build Customer Trust -
웨비나
Unlocking Greater Productivity for Data and AI Teams: Insights From the Latest Futurum Group Study -
웨비나
Getting Payback From Generative AI -
웨비나
How Ready-Made AI Models Accelerate Value From Health Care Data -
웨비나
Getting ROI From AI With Modern Data Management -
웨비나
The Smart Path Forward: Modernizing From SAS®9 to SAS® Viya® -
웨비나
The Future of AI Governance: Merging Oversight, Culture and Technology -
웨비나
Navigating the AI Era: Building Trust, Driving ROI and Scaling Innovation -
웨비나
Applied AI for Your Industry: Drive ROI With Ready-Made AI Models -
웨비나
Feeding Accuracy: Innovate SNAP Quality Assurance Using Data and AI -
웨비나
The Future of AI - Why Trust and Governance Matter -
웨비나
Predictive Safety: Harnessing AI and Analytics for Risk Prevention -
웨비나
The Sector Series | Game Changing AI Technology for Governments: An Introduction to Artificial and Generative Intelligence for Public Sector Leaders -
웨비나
Does Trust Matter? Bolstering Your Reputation and Increasing Value With AI. -
웨비나
Turning Insight Into Impact -
웨비나
The Sector Series | Game Changing AI Technology for Governments: Machine Learning -
웨비나
Empowering Government Efficiency with SAS Managed Cloud Services on Microsoft Azure Government -
웨비나
A modernization success story: How one bank’s move to the cloud sparked a culture of innovation -
웨비나
Scam Season: Real Stories, Smarter Defenses -
웨비나
The Autonomous Bank: A Clubhouse Conversation on Agentic AI and the Future of Finance -
웨비나
The AI Advantage: How SAS Customer Intelligence 360 Solves Real Marketing Challenges -
웨비나
How Ready-Made AI Is Driving ROI in Manufacturing -
웨비나
Accelerating AI and Analytics in the Cloud: A Practical Path Forward With SAS and Microsoft -
웨비나
Agentic AI in Practice: Transforming Workflows and Employee Productivity -
웨비나
Unlocking Data Trust for AI: What Every Leader Needs to Know in 2026 -
웨비나
Digital Twins – The Next Frontier in Manufacturing -
고객 사례
Hyper-personalized offers help consumer finance company elevate the customer experience -
고객 사례
InShared moves towards an integrated omnichannel marketing approach with SAS Customer Intelligence solution
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