SAS’ dedication to analytical decision-making gives it a competitive edge for decision arbitration, which is the heart and soul of RTIM. It continues to bolster its RTIM capabilities for business users, like journey analytics visualization and digital experience orchestration. The Forrester Wave™: Real-Time Interaction Management, Q4 2020
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Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience
This Harvard Business Review Analytic Services report looks at how businesses are using advanced customer data analytics, along with real-time analytics and real-time marketing, to enhance their customers’ experiences.
- Customer Story 하이브리드 접근 방식은 보험 고객에게 탁월한 경험을 보장보험 회사 Topdanmark는 SAS® Customer Intelligence 360을 통해 진정한 옴니 채널 마케팅 접근 방식과 더 나은 워크 플로우를 확보했습니다.
- Article IoT: The customer experience accelerator you can't afford to ignoreIoT represents a powerful source of data that, when combined with analytics, can yield insights on everything from behavior to emotions to health. And that's why it's key to improving customer experience.
Your guide to modernizing the marketing organization
Best practices to guide your analytical transformation – and help you reinvent your marketing organization for the digital age.
- Article Three ways to improve real time marketing resultsReal-time marketing enables you to reach customers during purchase deliberations to provide the push a campaign needs be wildly successful.
- E-Book Brilliant decision? In the battle for consumers’ hearts and minds, retailers have typically focused their digital transformation initiatives on customer experience and engagement. However, in these challenging times, it’s not enough to just get the customer’s attention — you need to convert impressions and site or store visits into sales and fulfilled orders.
- Analyst Report SAS는 The Forrester Wave ™ 로부터 2020 년 3 분기 고객 분석 기술 리더로 선정되었습니다.고객이 여정 중 어떤 과정이던간에 매력적인 맞춤형 차세대 경험을 만들게 하는 SAS® Customer Intelligence 360이 The Forrester Wave의 리더로 선정되었습니다.
- Customer Story 분석과 AI를 활용한 고객참여 극대화SAS가 자살 예방 전략의 효과를 측정하는 데 필요한 분석 정보를 제공합니다.
- Analyst Report SAS가 2019 Gartner Magic Quadrant 다채널 마케팅 허브 부문 리더로 선정되었습니다.SAS가 2019 Gartner Magic Quadrant 다채널 마케팅 허브 부문 리더로 선정되었습니다.
Managing the Analytics Life Cycle for Decisions at Scale
Let the SAS Analytics Life Cycle guide you through the iterative process of going from raw data to predictive modeling to automated decisions, faster. This paper tells you how.
- White Paper Intelligent Decision Automation for Telecommunications in the Digital AgeLearn how communications providers who adapt and embrace analytics and AI will unlock opportunities by converting current processes to be reliably smart, such as credit risk, fraud and collections.
Six Keys to Credit Risk Modeling for the Digital Age
Modernizing and automating the end-to-end process for origination and servicing – from data management to model development to credit decisions – can reduce credit losses and boost performance. This paper explores how infusing machine learning into this process supports more effective credit decisions for individuals, products or portfolios.
- Customer Story Modernizing consumer lending in VietnamVietCredit aims to revolutionize the consumer finance market with SAS.
- White Paper Marketing attribution: Giving credit where credit is dueMarketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
- Article Real-time customer engagement is the future of experience managementReal-time customer engagement delivers contextual recommendations and decisions to your interactive customer channels at every possible touch point.
- White Paper Using Hybrid Cloud Capabilities for True Omnichannel MarketingSeamless, agile customer interactions require a marketing system that can collect data about a customer’s interactions and behavior across all touch points, regardless of underlying technology. Learn how SAS Customer Intelligence 360 lets you use both cloud and on-site channels and data to create an omnichannel marketing solution.
The Internet of Things: Marketing’s Opportunities and Challenges
Learn how marketers can apply event-based marketing and real-time marketing capabilities to capitalize on IoT data in the moment by pinpointing significant customer events, which then trigger real-time customer decisions. The result? Best offers delivered in real time, given the consumer’s current context.
- Customer Story Personalization is key in telecommunications. And analytics the natural solution.Telenor Norway uses SAS Analytics to enhance business decisions and continuously adapt to customers’ needs.
- Customer Story 분석 및 AI를 통한 고객 참여를 극대화 할 수 있습니다.혁신적인 마케팅 캠페인은 1-800-FLOWERS.COM, Inc.의 고객 유지 및 충성도를 향상켰습니다.
- Analyst Report The Total Economic Impact Of SAS Customer Intelligence 360Understand the cost savings and business benefits SAS marketing analytics solutions provide this financial services organization.
- Customer Story Workplace solutions retailer creates compelling customer experience via data-driven marketingOffice Depot Europe drives change by putting SAS Customer Intelligence 360 at the center of its digital transformation.
The Future of Risk Modeling
Explore the future of risk modeling with a comprehensive offering that covers data management, modeling, governance, reporting, batch execution, real-time scoring and decisioning with a platform designed for all types of risk models.
- Article Effective real-time marketingEffective real-time marketing is about engaging with customers whenever and wherever they are in their buying journey. Organizations should also be focused on knowing what the customer wants (product, pricing, experience, etc.) based on real-time analytics and predictive modeling.
- Customer Story AI-driven personalization gives electronics retailer a boostConrad Electronic uses customer intelligence solutions from SAS to craft relevant offers in real time.
- Analyst Report SAS는 The Forrester Wave ™로부터 202년 4분기 실시간 상호작용 관리 리더로 선정되었습니다.분석가 보고서 SAS는 The Forrester Wave ™ he Forrester Wave ™로부터 202년 4분기 실시간 상호작용 관리 리더로 선정되었습니다. SAS는 The Forrester Wave ™ he Forrester Wave ™로부터 202년 4분기 실시간 상호작용 관리 리더로 선정되었습니다.
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