SAS^® Customer Intelligence

The transition to a customer-focused business strategy continues to gain momentum, as it provides more opportunity than ever to drive profitable revenue growth. To make the transition successfully, companies need a solid customer intelligence or integrated marketing management framework, which takes a holistic approach to solving critical challenges across marketing – from formulating strategy, to gaining insight from data and analytics, to optimizing customer interactions, to understanding the customer experience.

Visit the Customer Intelligence Knowledge Exchange to learn more about the power and potential of SAS Customer Intelligence.

Which Problem Are You Trying to Solve?

Only SAS provides a full suite of customer intelligence solutions – fueled by the world's best analytics – that expand marketing management beyond the confines of the marketing department, giving you the power to find the most profitable growth opportunities, take the best marketing actions and maximize cross-business impact.

Components of SAS^® Customer Intelligence

Strategy and Planning Marketing Mix Analysis – Predict the business value of investments such as advertising, incentives and the Web. Marketing Operations –  Plan, manage and execute enterprise marketing operations efficiently and effectively. Marketing Performance Management – Align activities and resources to strategies and goals, link marketing performance to financial measures and establish accountability throughout the marketing department. Information and Analytics Customer Link Analytics – Incorporate consumer relationship information into profiling, segmentation and targeting. Customer Value and Profitability Management – Understand and manage profitability at the most detailed level. Event-Triggered Marketing – Identify communication opportunities with patented behavior-tracking and event-detection technologies.

Orchestration and Interaction Campaign Management – Plan, test and execute campaigns to improve marketing automation, process efficiency, and ROI. Email/Mobile Marketing – Deliver personalized multichannel digital content to millions of customers. Marketing Optimization – Plan, prioritize and optimize communications to maximize profits. Real-Time Decision Management – Increase the value of your real-time customer interaction. Customer Experience Customer Experience Analytics – Integrate online customer behavior data with offline data for better decision making. Social Media Analytics – Integrate, analyze and act on online conversations. Web Analytics – Optimize your website's performance.