SAS® Customer Intelligence

Integrated Marketing Management.
More Revenue, Less Guesswork.

SAS Customer Intelligence
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Plan Better. Market Better.

Plan and manage your marketing programs – start to finish – more efficiently and effectively than you ever thought possible with marketing strategy and planning solutions that enable you to:

  • Streamline marketing operations by integrating and automating key processes and workflows.
  • Know which marketing activities are working and which ones aren’t – and why – by using a single marketing dashboard to measure and analyze all your marketing projects.
  • Link marketing performance to real revenue using financial management capabilities for collaborative planning, allocation, budgeting and program execution.
  • Get the most value from your digital assets with content management capabilities that offer a secure infrastructure for managing and distributing digital assets.
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Don’t Just Guess. Know.

Gut-feel marketing won’t get the results you’re after. Make smarter, fact-based decisions based on insights derived from relevant data and powerful analytics, so you can:

  • Understand your customers better than ever, and develop more relevant, targeted campaigns using modern data classification techniques – segmentation, clustering, social network analysis, etc.
  • Trust your data and the decisions they fuel by infusing data quality and management into your processes for consistent, accurate and timely data that's ready for analysis.
  • Predict how customers will act in the future by analyzing their past behavior using leading-edge forecasting and modeling routines.
  • Know which customers are most and least valuable – and why – by calculating customer lifetime value and profitability at a more granular level than has ever been possible.
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Make It Personal. And Relevant.

Customers don't just want offers that are relevant and personal – they expect them. Meet their expectations with orchestration and interaction solutions that will help you keep customers fully engaged.

  • Produce analytically driven customer communications – inbound and outbound – using best-in-class campaign management software.
  • Make the most of each customer contact by optimizing campaigns to deliver the right offer via the right channel at the right time.
  • Enhance campaign effectiveness by delivering communications across all channels – point of sale, social, online, mobile, etc.
  • Build more profitable customer relationships by using event- or trigger-based marketing to treat each customer as a "segment of one."
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Turn Customers into Brand Evangelists.

You may know which choices customers made, but do you know why they made them? How do they feel about their choices and their interactions with your brand? SAS offers solutions for monitoring and understanding customer behaviors at every touch point, so you can:

  • Know what your customers say about you in social media – and who is listening – and tie that information back into customer profile data.
  • Understand online customer behavior and navigation by capturing every website interaction across all your online properties.
  • Deliver well-timed, personalized offers by acting on customer behaviors – e.g., website abandonment – in real time.
  • Generate a complete customer profile by combining customer experience data with offline data from other channels.

See what some of our customers are doing.

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SAS® Customer Intelligence and You

For the Marketing Executive: Marketing that Matters

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Marketing in the digital age is bringing marketing executives new challenges – and new opportunities. Want to become a strategic business advisor to the entire organization? The key lies in demonstrating marketing’s value. SAS can help. We provide leading-edge solutions to help you find the most profitable growth opportunities. … Take the best action to exploit those opportunities. … And maximize cross-business impact. Learn more

For the Marketing Practitioner: Solutions that Work

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Responsibility for finding opportunities, taking action and maximizing impact doesn’t belong just to the executive suite; it’s the marketing practitioner who carries out most daily execution tasks. And the pressure is always on to do more with less as budgets shrink, data volumes increase and channels multiply. SAS can help. We offer easy-to-use solutions created specifically for marketers and built on a common platform that lets you add new solutions and functionality as needs evolve. Learn more

For the IT Executive: Marketing Solutions That Fit

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You'd be hard pressed to find two business units with less in common than IT and marketing. It's time to change that. SAS can help. We deliver software that enables you to provide marketing – and the business – with what it needs to succeed. Better, smarter data. Powerful analytics. Cross-channel integration. Real-time access and response. Modular solutions that fit your infrastructure – today and tomorrow. Learn more

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White Paper

Competing on Customer Intelligence
 

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White Paper

A Marketer's Guide to Analytics
 

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White Paper

Unleash the Power of Marketing to Drive Innovation and Profit

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