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Gut-feel marketing won’t get the results you’re after. Make smarter, fact-based decisions with insights derived from reliable, relevant data and powerful analytics. You can find out which customers are most and least valuable. Understand customers better than ever. And predict how they will act in the future. Learn how.
Customers don’t just want offers that are relevant and personal – they expect them. Produce analytically driven, cross-channel communications that keep customers fully engaged. And use event- or trigger-based marketing to build more profitable customer relationships. Learn how.
Go beyond tracking customers’ digital behavior to fully understand the motivation behind their choices. Know what customers say about you in social media – and who’s listening. Create complete customer profiles by combining digital behavior data with data from other channels. Then use that knowledge to deliver real-time, personalized offers. Learn how.
Marketing in the digital age brings new challenges – and new opportunities. But to be seen as a strategic advisor to the business, you must prove marketing’s value. Our software can help you find the most profitable growth opportunities. Take the best action to exploit those opportunities. And amplify marketing’s impact across the business. Learn more
Executives aren’t the only ones accountable for finding opportunities, taking action and maximizing impact. After all, you’re responsible for daily execution. And there’s always pressure do more with less as budgets shrink, data volumes grow and channels multiply. We offer easy-to-use solutions created specifically for marketers, and built on a common platform so you can add new functionality as your needs change. Learn more
You’d be hard pressed to find two business units with less in common than IT and marketing. It's time to change that. Our software enables you to provide marketing – and the business – with what it needs to succeed. Better, smarter data. Powerful analytics. Cross-channel integration. Real-time access and response. And modular solutions that fit your infrastructure – today and tomorrow. Learn more