Plan and manage your marketing programs – start to finish – more efficiently and effectively than you ever thought possible with marketing strategy and planning solutions that enable you to:
Gut-feel marketing won’t get the results you’re after. Make smarter, fact-based decisions based on insights derived from relevant data and powerful analytics, so you can:
Customers don't just want offers that are relevant and personal – they expect them. Meet their expectations with orchestration and interaction solutions that will help you keep customers fully engaged.
You may know which choices customers made, but do you know why they made them? How do they feel about their choices and their interactions with your brand? SAS offers solutions for monitoring and understanding customer behaviors at every touch point, so you can:
Marketing in the digital age is bringing marketing executives new challenges – and new opportunities. Want to become a strategic business advisor to the entire organization? The key lies in demonstrating marketing’s value. SAS can help. We provide leading-edge solutions to help you find the most profitable growth opportunities. … Take the best action to exploit those opportunities. … And maximize cross-business impact. Learn more
Responsibility for finding opportunities, taking action and maximizing impact doesn’t belong just to the executive suite; it’s the marketing practitioner who carries out most daily execution tasks. And the pressure is always on to do more with less as budgets shrink, data volumes increase and channels multiply. SAS can help. We offer easy-to-use solutions created specifically for marketers and built on a common platform that lets you add new solutions and functionality as needs evolve. Learn more
You'd be hard pressed to find two business units with less in common than IT and marketing. It's time to change that. SAS can help. We deliver software that enables you to provide marketing – and the business – with what it needs to succeed. Better, smarter data. Powerful analytics. Cross-channel integration. Real-time access and response. Modular solutions that fit your infrastructure – today and tomorrow. Learn more