Creating long-term loyalty through analytics
Today, we have the data and the technology to know our customers and know what they want, even before they do. So why is it that only 12 percent of marketers feel they have a strong understanding of customer behavior over time* – and brand loyalty feels more fleeting than ever?
Through analytics, marketers can turn this lack of understanding into opportunity and deliver a message of confidence to every customer that says, “we know you, and we’re there for you at every step of your journey.”
Read on to learn how analytics can help cultivate long-term loyalty and turn customers into advocates.
* Econsultancy, “Customer Recognition: How Marketing Is Failing at Its Top Priority,” October 2016