Customer Intelligence 리소스
Today we have the data and the technology to know our customers and what they want, even before they do. So why is it that only 12% of marketers feel they have a strong understanding of customer behavior over time* – and brand loyalty feels more fleeting than ever?
Through analytics, marketers can turn lack of understanding into opportunity and deliver a message of confidence to every customer that says, “We know you, and we’re there for you at every step of your journey.”
Read on to learn how analytics can help cultivate long-term loyalty and turn customers into advocates.
SAS® Customer Intelligence를 통해 어떤 결과를 얻을 수 있을까요?
* Econsultancy, “Customer Recognition: How Marketing Is Failing at Its Top Priority,” October 2016
We can fine-tune our customer treatment strategies as well as our customer acquisition efforts to generate very high returns.Jeff Lee Chief Marketing Officer Seacoast Bank