Why choose SAS® for retail & consumer goods analytics?
유통 옴니채널 분석에 SAS를 선택해야 하는 이유
강력한 데이터 전략. 분석 기반의 머천다이징. 지능형 마케팅. 개방형 분석 생태계. SAS의 유통 옴니채널 분석을 통해 고객 여정의 모든 단계에 분석을 적용하여 연결성 및 인사이트를 향상시킬 수 있습니다.
IN THE SPOTLIGHT
BLOG
What does it take to become an analytics-driven demand planning organization?
Change the way demand planning is performed and discover your organization's demand planning maturity by deploying our recommendations to get to the next level.
WEBINAR
Getting Past the Hype: What Can AI Analytics Really Accomplish for Retailers?
Hear analyst firm RSR's overview on the ways that retail winners are – and aren't – using AI.
PARTNER ANNOUNCEMENT
Transparent Supply Chain Management Powered by SAS & C.H. Robinson
C.H. Robinson and SAS join forces to drive smarter, more agile demand-powered supply chains.
SAS® RETAIL & CONSUMER GOODS SOLUTIONS
Get a complete view of your business and customers with retail analytics and consumer goods analytics. Create assortments based on customer preferences. Invoke the most relevant engagement strategy for each customer. Optimize supply chain and retail operations at every step of the customer journey.
CUSTOMER SUCCESS
Working Smarter With SAS® Retail Analytics & Consumer Goods Analytics
Finding the right fit for better customer experiences
Levi Strauss & Co. – the company that invented bluejeans – is always innovating. And now it's on a journey with SAS to build an analytically driven, decision-ready culture that helps it connect to the people who love its apparel.
Keeping fresh products on the shelves
To deliver on its promise of “Good Food, Good Life,” Nestlé – the world's biggest food company – relies on accurate forecasting and demand planning from SAS to ensure products are available when customers want them.
Using modern analytics to maintain a glass-half-full attitude
As a fourth-generation family business, Oberweis Dairy has seen a shift from smaller, family-owned farms to larger corporate farms and changing consumer buying habits. The company now uses SAS to better understand its customer base and growth potential.
Knowing the right pricing strategy for each stage of the product life cycle
SAS helped the world's largest supplier of athletic shoes and apparel:
- Automate the decision-making process.
- Develop a product life cycle pricing structure that helps reduce markdowns.
- Understand competitor pricing.
- Plan strategies that improve gross margin.
FEATURED SOLUTION
Predict and Plan Consumer Demand
Get hyperaccurate demand planning and forecasting in a flexible, scalable managed application service (MAS) offering.
RETAIL & CONSUMER GOODS INDUSTRY SECTORS
Better connections. Deeper insights.
No matter which retail or consumer goods sector you're in, retail analytics and consumer goods analytics from SAS enable you to deliver more personalized shopping experiences and increase revenue.
기술 구현
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