Why choose SAS® for retail & consumer goods analytics?
유통 옴니채널 분석에 SAS를 선택해야 하는 이유
강력한 데이터 전략. 분석 기반의 머천다이징. 지능형 마케팅. 개방형 분석 생태계. SAS의 유통 옴니채널 분석을 통해 고객 여정의 모든 단계에 분석을 적용하여 연결성 및 인사이트를 향상시킬 수 있습니다.
SAS® RETAIL & CONSUMER GOODS SOLUTIONS
Get a complete view of your business and customers with retail analytics and consumer goods analytics. Create assortments based on customer preferences. Invoke the most relevant engagement strategy for each customer. Optimize supply chain and retail operations at every step of the customer journey.
Working Smarter With SAS® Retail Analytics & Consumer Goods Analytics
Using modern analytics to maintain a glass-half-full attitude
As a fourth-generation family business, Oberweis Dairy has seen a shift from smaller, family-owned farms to larger corporate farms and changing consumer buying habits. The company now uses SAS to better understand its customer base and growth potential.
Knowing the right pricing strategy for each stage of the product life cycle
SAS helped the world's largest supplier of athletic shoes and apparel:
- Automate the decision-making process.
- Develop a product life cycle pricing structure that helps reduce markdowns.
- Understand competitor pricing.
- Plan strategies that improve gross margin.
RETAIL & CONSUMER GOODS INDUSTRY SECTORS
Better connections. Deeper insights.
No matter which retail or consumer goods sector you're in, retail analytics and consumer goods analytics from SAS enable you to deliver more personalized shopping experiences and increase revenue.
디지털 혁신을 가속화 합니다.