Social Media Analytics

SAS® Social Media Analytics

Integrate social conversations into business operations


Add context to the social media conversations your customers are having so you can understand, respond to and extract valuable insights from social dialogue. Then infuse that insight throughout your organization to enhance the customer journey across all customer touch points – customer care, brand marketing, public and community relations, merchandising and more.

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Features

Social Media Analytics
  • Data management. Gather data from more than 20,000 online sites, and score them immediately for influence and sentiment.
  • Data and text mining. Remove noise from social data, and classify according to your business taxonomies.
  • Media intelligence portal. Get dashboard-driven insights down to the individual user and post level.

  • Media analyst workbench. Continually tighten and refine sentiment and classification rules for improved insight.
  • Conversation center. A customer service engagement module enables you to move from social listening to social engagement.



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