Manage all your marketing activities more efficiently and effectively than ever before – from defining strategy, to orchestrating complex marketing planning functions, to managing digital assets and beyond. SAS helps you simplify operations. Manage workflows. Track performance. And stay in lock-step with every interaction along the customer journey.
Streamline and automate marketing planning.
Integrate and automate marketing processes and workflows across your business. From marketing strategy development and planning, to asset creation, campaign execution, and post-campaign analysis and reporting, you’ll achieve greater consistency, efficiency and effectiveness. Plan and develop marketing programs and workflows based on corporate initiatives. Deliver them down to the local level to ensure consistent messaging, collateral and execution methods. And enable collaborative planning, allocation, budgeting and program execution with the included financial management capabilities.
Get campaigns to market faster.
Spend less time managing communications between disparate departments and functions, and more time on profitable campaign activities, with an integrated marketing enablement infrastructure that eliminates inefficiencies. The solution's collaborative environment enables you to continually strengthen and protect your brand by ensuring that collateral and content are brand-compliant and meet all usage specifications. It also facilitates the sharing of effective processes and materials that might otherwise be insolated in silos.
Extract maximum value from your assets.
Your rich-media assets represent a great deal of time, money and effort. Ensure that you get the most value from them with digital asset management capabilities that help you more effectively generate and manage artwork across your organization’s entire collection of digital assets. A secure infrastructure lets you manage and control multiple versions, catalog the asset library and easily retrieve assets for quick preview and effortless distribution.
Easily demonstrate accountability.
As marketing departments face growing pressure to demonstrate accountability, SAS makes it easier to do so. Dashboards provide a single point of controlled access to comprehensive information – e.g., on marketing plans, budgets, activities and assets – for measuring and analyzing marketing performance, with the ability to drill down into details. You can also get complete visibility into time frames, costs, overruns, etc., as they emerge.
- Creative production management.
- Marketing workbench.
- Approvals management.
- Planning and financial management.
- Strategic planning.
- Marketing calendars.
- Offer management.
- Capacity planning.
- Marketing asset management.
- Digital asset management.
- Claims management.
- Marketing knowledge management.
- Marketing fulfillment.
- Artwork production.
- Site building.
- Partner channel management.
- Marketing reporting and analytics.
- Marketing dashboard.