Marketing Operations Management

SAS® Marketing Operations Management

Get more value out of all your marketing processes

Manage all your marketing activities more efficiently and effectively than ever before – from defining strategy, to orchestrating complex marketing planning functions, to managing digital assets and beyond. SAS helps you simplify operations. Manage workflows. Track performance. And stay in lock step with every interaction along the customer journey.

Benefits

Easily demonstrate accountability.

Under growing pressure to demonstrate accountability? SAS makes it easy with a single point of controlled access to comprehensive information on marketing plans, resources, budgets, activities, assets and more. You can measure and manage marketing performance at any point in time. Drill down into the details. And get complete visibility into time frames, resource allocations, costs, overruns, etc., as they emerge.

Get more value from your assets.

Your rich-media assets represent a lot of time, money and effort. Make sure you get all the value you can from them with our digital asset management capabilities. You can generate and manage artwork effectively and efficiently across your entire collection of digital assets. A secure infrastructure lets you manage and control multiple versions, catalog the asset library and easily retrieve assets for quick preview and effortless distribution.

Get campaigns to market faster.

Spend less time managing communications between disparate departments and functions, and more time on profitable campaign activities. Our integrated marketing enablement infrastructure is a truly collaborative environment that eliminates inefficiencies. You can continually strengthen and protect your brand by ensuring that all collateral and content are brand-compliant and meet all usage specifications. And easily share effective processes and materials that might otherwise stay isolated in silos.

Streamline marketing planning.

Integrate and automate marketing processes and workflows across your business – from strategy development and planning, to asset creation, campaign execution, and post-campaign analysis and reporting. Plan and develop marketing programs and workflows based on corporate initiatives. Deliver them down to the local level to ensure consistent messaging, collateral and execution methods. And enable collaborative planning, allocation, budgeting and program execution with the included financial management capabilities.

Marketing Operations Modules

Recommended Resources

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