Explore resources related to retail omnichannel analytics.
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Технический документ
Shopper Insights to Improve Retail Loyalty ProgramsLeveraging Kellogg’s experiential learning initiative, SAS worked with a group of MBA marketing research students to find out what drives retailer loyalty. The findings offer guidance on how retailers can improve their loyalty programs.
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E-Book
How can retailers satisfy today’s customers?With omnichannel analytics, you can use all the data you’re collecting on multiple channels, combine it with product data to improve all retail operations, while also improving the customer experience.
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Технический документ
Assisted Demand Planning Using Machine Learning for CPG and RetailIntelligent automation techniques can be applied to all kinds of activities across your organization to reduce the everyday repetitive work while uncovering key insights to improve the effectiveness of your processes, as well as your workforce.
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Технический документ
Maximizing the value of clearance inventoryThis paper illustrates how SAS Markdown Optimization can help customers develop well-thought-out markdown plans. Make critical markdown decisions quickly. And maximize margins and inventory sell-through
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Технический документ
Sales & Marketing Report 2017 - The Digital ExperienceCGT’s Sales & Marketing Report 2017, sponsored by SAS, looks at progress on several key topics, including supply chain, trade promotion, direct-to-consumer marketing, data and analytics, security and the digital enterprise.
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Технический документ
The Art of Decisive Merchandising This research report discusses which changes in merchandising offer the most painful obstacles to overcome and which ones open doors to the most promising opportunities.
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Article
«Подключенный» потребитель: влияние Интернета вещей на будущее ритейлаВсе чаще розничные магазины используют возможности Интернета вещей (IoT), чтобы «подключиться» к потребителю. Эта технология революционным образом меняет процесс покупок и ожидания потребителей, связанные с их любимыми магазинами.
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Аналитический отчет
Top Strategic IoT Trends and Technologies Through 2023In this report, Gartner examines 10 longer-term IoT technologies and trends that will be important in the 2018 through 2023 time frame.
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Технический документ
The Real-Time and Predictive Commerce Playbook for CMOsFind out how the shift toward real-time and predictive analytics is empowering retailers, and learn the top 10 actions you should take to become a successful retailer in the age of digital Darwinism.
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Технический документ
A Practical View of New Product Forecasting In this paper, SAS and Virginia Commonwealth University School of Business examine the current state of new product forecasting and provide a clear, current look at how your peers are using analytics and technology to improve their new product forecasting capabilities.
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E-Book
3 Building Blocks of Optimized Price & Promotion StrategiesDiscover the key factors affecting merchants’ plans for improved pricing and promotions, with a focus on consolidating and analyzing disparate data sources.
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Технический документ
EKN Report: Big Data in RetailThis research report outlines how retailers can get started with a pragmatic approach to big data, once their need and readiness is established.
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Технический документ
Better Forecasting With Next-Generation Demand ManagementThe multitude of forces affecting the relationship between demand and supply are set to expand their influence. Smart leaders will take advantage of the flood of digital data to better understand those forces to make more accurate and predictive supply chain decisions.
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Технический документ
Digital Intelligence: The Heart of Successful Digital TransformationThis paper explores how digital transformation is changing marketing and customer experience throughout industries, including banking, retail and telecommunications. It also covers the importance of data in digital intelligence and discusses strategic ways to build a digital intelligence platform.
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E-Book
3 Building Blocks Of Optimized Price & Promotion StrategiesThis e-book examines the key factors affecting merchants’ plans for improved pricing and promotions, with a focus on how to consolidate and analyze disparate data sources.
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Article
How Walmart makes data work for its customersTips from the world's largest retailer on building an infrastructure that makes data work for its 240 million customers a week.
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Технический документ
The Analytics Arms Race: May the Best Insights WinIndustry leaders CGT and RIS have joined forces for this annual check on the analytics maturity level in CPG and retail.
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Аналитический отчет
RSR Merchandising & The Omnichannel ImpactThis RSR custom research report explores the impact of omnichannel methods on merchandising, marketing and the supply chain; specifically, what analytical capabilities address the challenges that omnichannel selling and fulfillment pose for retailers.
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Технический документ
The Evolution of AnalyticsLearn about modern applications for machine learning, including recommendation systems, streaming analytics, deep learning and cognitive computing. And learn from the experiences of two companies that have successfully navigated organizational and technological challenges to adopt machine learning and embark on their own analytics evolution.
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Технический документ
The Internet of ThingsThis report from the International Institute for Analytics explores the many business opportunities IoT presents, details its implementation challenges and describes how organizations can accelerate progress so they don’t fall behind.
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Технический документ
Size Optimization Made Easy With Machine Learning and AnalyticsDiscover how size optimization can help you meet the challenges of assortment management by enabling you to estimate actual customer size demand. There is an answer to these problems – size optimization.
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E-Book
Keep them coming back How can you use data and analytics to recognize your best customers across channels and know exactly where they are in their customer journey? In this e-book, we provide the latest research on customer loyalty, along with a three-pronged approach for securing it.
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E-Book
Four Use Cases Show Real-World Impact of IoT This TDWI e-book explores in detail what IoT means and does for retailers, the automotive industry, state and local governments working with utilities firms, and the manufacturing industry. Common themes include connectedness, data-driven insights, predictive capabilities and transformation.
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Технический документ
IoT in Retail: Engaging the Connected Customer How do you make your brick-and-mortar stores as smart as your website so when customers walk in the door, you recognize them and cater to their individual tastes? Learn the key to making in-store shopping as frictionless for your customer as online shopping.
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Технический документ
Using Big Data to Enable the Omnichannel Retail ExperienceAs trends in consumer buying patterns continue to evolve, retailers need solutions that can derive deep data analytic insights to provide a more sophisticated, centralized view of their customers’ preferences and buying journeys.
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Технический документ
Improving Inventory Replenishment for Retail Product PromotionsThis paper describes how inventory optimization solutions must better mimic real-world conditions to accommodate promotional demands in order to truly optimize the replenishment process.
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Технический документ
Modernize Merchandise Planning With Retail AnalyticsDiscover the top five strategies for modernizing merchandise planning with retail analytics.
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Технический документ
The Analytics Mandate: Helping Retailers EvolveFind out why 77 percent of retailers who participated in an MIT Sloan survey believe analytics provides a competitive advantage compared with 64 percent of respondents from other industries.
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Аналитический отчет
IDC Perspective: Highlights from the 2018 European SAS Conference for Industry AnalystsThis IDC Perspective summarizes key takeaways from the annual European SAS Conference for
Industry Analysts.
