SAS® Intelligent Advertising for Publishers
Push the boundaries of the traditional ad server.
Still trying to manage digital advertising with disparate spreadsheets? Frustrated by the limitations of conventional ad server software? Now you can go from data to insight to action with a single platform that lets you manage it all. Inventory and order management. Forecasting and optimization. Reporting and visualization. You can't get all that from traditional ad server platforms.
Features
- Seamless sales order management. Create a continuous flow of information – from RFP, to proposal, to approvals, to insertion order, to campaign, to flight.
- Simulation-based forecasting. Accurately depict inventory availability, packaging and delivery rules because forecasting and fulfillment systems are linked.
- Ad server optimization. Optimize current inventory using a flexible decision engine.
- Data visualization and reporting. Enable easy monitoring of sales performance and rate card adherence via dashboards, and get detailed views for visual data exploration.
Technical Information
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Having business intelligence, sales performance management, forecasting and delivery insights together in one easy-to-use system has significantly improved our ability to manage and maximize the value of our inventory.
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