SAS^® Intelligent Advertising for Publishers

Push the boundaries of the traditional ad server.

Still trying to manage digital advertising with disparate spreadsheets? Frustrated by the limitations of conventional ad server software? Now you can go from data to insight to action with a single platform that lets you manage it all. Inventory and order management. Forecasting and optimization. Reporting and visualization. You can't get all that from traditional ad server platforms.

Turn ad inventory into revenue.

Get complete control of your advertising operations by integrating, viewing and analyzing processes from a single platform. Because all workflows – bookings, delivery, reporting and forecasting across multiple media (digital, mobile and video) – are managed from a common user interface, you can locate high-value inventory quickly and get it to market faster. And having a single user experience for both sales and ad operations streamlines communications, so each team can do its job better.
Know what you have. And what you can sell.

Don’t make ad inventory pricing and placement decisions based on gut feel. The solution’s simulation-based forecasting and fulfillment systems are linked, so decision and delivery systems accurately depict inventory availability, product packaging and delivery rules. You'll not only know what you have to sell, but also that you can sell it. Accurately forecasting future inventory ensures that impressions are allocated appropriately, so you don’t use optimal inventory in non-optimal locations.
Get a better view of your inventory and business.

Use historical and predictive analytics to analyze product and sales team performance – now and in the future. Dashboards deliver insight about your inventory and business. You can track campaign and sales performance in real time. Make more informed rate card decisions. Evaluate the impact of shiftable inventory (direct and indirect). And detailed views let you identify revenue trends by product, salesperson and advertiser.
Optimize. And get it right – every time.

A flexible, scalable decision engine lets you seamlessly optimize your advertising inventory decisions – on price, channel, size, number of impressions, time of ad delivery, etc. You can prioritize and optimize competing business rules to ensure that assigned delivery rules best match customer needs. In addition, a comprehensive set of advanced delivery options ensures that you can act on decisions immediately.
Integrate with other customer intelligence solutions.

Full integration with other SAS Customer Intelligence solutions means you can combine your company’s advertising inventory with things like content management and multichannel marketing applications.
Go beyond traditional web channels.

No need to limit yourself to web channels. Our solution supports publishing ads to mobile, display and video output devices – not just traditional web channels. That means that ads will reach customers wherever they are via whatever channel they prefer.

Features

SAS Intelligent Advertising for Publishers screenshot of forecasting system on desktop screen

Seamless sales order management. Create a continuous flow of information – from RFP, to proposal, to approvals, to insertion order, to campaign, to flight.
Simulation-based forecasting. Accurately depict inventory availability, packaging and delivery rules because forecasting and fulfillment systems are linked.

Ad server optimization. Optimize current inventory using a flexible decision engine.
Data visualization and reporting. Enable easy monitoring of sales performance and rate card adherence via dashboards, and get detailed views for visual data exploration.

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SAS^® Intelligent Advertising for Publishers

Push the boundaries of the traditional ad server.

Turn ad inventory into revenue.

Know what you have. And what you can sell.

Get a better view of your inventory and business.

Optimize. And get it right – every time.

Integrate with other customer intelligence solutions.

Go beyond traditional web channels.

Features

Technical Information

Recommended Resources

Looking for information on how to buy?

SAS has simple, affordable analytics for small and midsize businesses.

SciSports is transforming the world's most popular sport by bringing AI to the pitch.

SAS® Viya®

Free Software Trials

Technical Support

Documentation

SAS® Intelligent Advertising for Publishers

Push the boundaries of the traditional ad server.

Turn ad inventory into revenue.

Know what you have. And what you can sell.

Get a better view of your inventory and business.

Optimize. And get it right – every time.

Integrate with other customer intelligence solutions.

Go beyond traditional web channels.

Features

Technical Information

Recommended Resources

Looking for information on how to buy?

Features

System Requirements

SAS^® Viya^®

SAS^® Intelligent Advertising for Publishers