Every CEO or CFO wants to understand how marketing investments are impacting sales and profits. So every CMO needs to determine the most effective spending levels and the optimum marketing mix to achieve business objectives. Until recently, it has been difficult for companies to gain a consistent understanding of their return on marketing investment.

In the Spotlight SAS a visionary in MRM Gartner positions SAS in the Visionary Quadrant of the Magic Quadrant for Marketing Resource Management, 1Q08.

SAS Veridiem MRM automatically links sales and other business results to the marketing investments that drive them. In effect, SAS enables marketing departments to quantify the ROI of their marketing activities.

With SAS, it is now possible to continuously plan, measure and optimize the impact of marketing spend on revenue and profitability.

Delivered as a hosted, on-demand solution, SAS Veridiem MRM will:

Quantify the impact of each marketing investment relative to key business objectives. Deliver visibility into critical marketing performance metrics across all business divisions, product lines, markets, channels and segments. Provide security features that allow you to collaborate on marketing planning and refinement with outside vendors and agencies. Perform what-if analysis to forecast the impact of different marketing investment scenarios. Drive top- and bottom-line growth by enabling fact-based marketing decisions that weigh the tradeoffs between products and brands.

Because this is a hosted solution, SAS manages the solution infrastructure, and you don’t need to worry about IT support, deployment, troubleshooting or maintenance.

SAS Veridiem MRM can help you track and improve the effectiveness of your marketing investments on a continual basis. This offering includes marketing analysis, simulation and optimization – as well as expert professional services – which transform marketing data into intelligence, action and a higher return on marketing investment.