Campaign Management with SAS^® Marketing Automation

Features

Customer segmentation, profiling and testing

• Visually select criteria using pick lists and histograms at any entity level (e.g., household, customer, account, business) within a campaign.
• Directly incorporate selections from report charts and graphs into campaigns.
• Enable complex segment creation and decrease diagram clutter with multiselect nodes.
• Create test and control cells and other splits using percentage, count and analytic techniques.
• Create custom tools to extend capabilities for addressing all client-specific process, segmentation, profiling and testing requirements.

Campaign planning, execution and management

• Easily create, view and edit campaign diagrams, and share and reuse campaigns and campaign components.
• Ensure proper sign-offs before campaigns are executed with approval and automated notification processes.
• Respond to outside events, such as e-mail click-through, call center responses or event triggers.
• Use in-line integration with SAS Digital Marketing for personalized e-mail, SMS and RSS message creation, delivery and response management.
• Use in-line integration with SAS Marketing Optimization to ensure optimal allocation of customers in marketing campaigns, executed with no manual intervention.
• Allow remote or distributed users to open, review, approve and edit campaigns and communications, and to publish campaign reports, via a Web user interface.
• View campaign-related creative collateral – brochures, inserts, e-mails, banner ads and other documents.

Campaign measurement and analysis

• Record contact history at any level (customer, account, household, business).
• Leverage a common open reporting data model to support contact history, response history and performance analysis across SAS Customer Intelligence solutions.
• Quickly browse and profile customer data for quality assurance.

Advanced analytics

• Use drag-and-drop clustering for advanced segmentation and analysis.
• Register and execute predictive models, import models, analyses and macros (called SAS Stored Processes), with a drag-and-drop interface.
• Create custom tools to extend capabilities that support advanced analytical requirements.
• Automate selection of statistically significant sample sizes to ensure proper control of group sizing.

Flexible deployment options

• On-premise: Based on a client's unique business challenges and enterprise goals, this solution is deployed on client site through tailored implementation services.
• Enterprise hosted: Based on a client's unique business challenges and enterprise goals, this solution provides a tailored implementation that is hosted and managed by SAS Solutions OnDemand.
• Software as a service (SaaS): The quickest deployment option for clients, SaaS leverages a pre-packaged and standardized approach to jumpstart clients on a quick time to value. This option is also hosted and managed by SAS Solutions OnDemand.