SAS® Marketing Operations Management
Plan, manage and execute enterprise marketing operations efficiently and effectively
SAS Marketing Operations Management (marketing operations management is sometimes called marketing resource management) helps organizations systematically plan, manage and execute their enterprise marketing operations more efficiently and effectively. This Web-based, enterprise marketing solution enables marketing departments to be more efficient with their processes while becoming more accountable for success.
Benefits
- Get campaigns to market faster.
- Enable more reuse of existing assets.
- Achieve greater marketing accountability.
Features
- Comprehensive reporting
- Customizable marketing dashboards
- Detailed marketing workflow capabilities
- Streamlined approvals management
- Robust financial management interface
- Artwork production
- Digital asset management
- Marketing knowledge management
- Site builder
How SAS® Is Different
- More than 13 years of direct customer interaction have shaped the solution's design to meet the needs of marketers.
- The solution directly addresses the complex needs of localized marketing and partner channel management.
- Both the solution and the user interface can be customized easily to mirror the unique processes of individual marketing organizations in any industry.
Benefits
- Get campaigns to market faster. Align all staff around a common marketing enablement infrastructure, so they spend less time managing communications between disparate departments and functions.
- Enable more reuse of existing assets. Assets are stored within an infrastructure that employees will actually prefer to use over keeping assets on their own PCs or departmental servers.
- Achieve greater marketing accountability. Provide management with complete visibility into time frames, costs, overruns, etc., as they emerge.
Features
- Comprehensive reporting
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- Track spending by many different cost categorizations.
- View key monetary measures associated with each marketing initiative.
- Generate forward-looking reports to show programs likely to be late.
- Customizable marketing dashboards
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- Provide easy access to all relevant information for marketing teams and third-party vendors.
- Control which users can see specific information with permissions-based access features.
- Enable users to customize their views to receive only information that is relevant to them.
- Detailed marketing workflow capabilities
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- Electronic notifications are sent automatically to users when items or task lists require their attention.
- Time lines for projects and associated deliverables are calculated automatically based on current status or due to any changes made by the project manager.
- Managers gain real-time visibility into the actual project time line through status reports.
- Streamlined approvals management
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- Electronically route marketing documents for review and approvals.
- Automate follow-ups with delayed reviewers.
- Consolidate reviewer comments and manage multiple revisions.
- Robust financial management interface
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- Define and track marketing plans with a list of marketing programs and integrated campaigns.
- Manage the execution of marketing programs and integrated campaigns.
- Cost center budget allocation and forecasting for plans.
- Track marketing effectiveness and ROI.
- Artwork production
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- Includes visual configuration of artwork templates.
- Enables instant feedback of artwork adaptation.
- Stores final print-ready output.
- Enables routing for approvals and integration with digital asset management.
- Digital asset management
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- Provides a secure interface for organizing marketing assets.
- Enables comprehensive tagging and searching of marketing assets.
- Version numbers are automatically assigned as they are created, enabling efficient version management.
- Rich media support enables organizations to extract value from rich media assets.
- Remote cataloging and flexible access control enables artwork to be submitted easily without requiring specialized tools or systems.
- Marketing knowledge management
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- Fosters collaboration via moderated forums dedicated to specific subjects or projects.
- Access control and invitation to a topic enables greater security.
- Document attachment support enables easier access to relevant materials.
- Personalized access in marketing dashboard enables collaboration while enforcing common access control rules to information.
- Site builder
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- Enables site development for information sharing.
- Provides flexibility to manage content and layout.
- Provides access control and collaborative site management.
- Can be integrated with digital asset manager and message board.
- Provides an easy search-and-retrieval function.
Screenshots
Digital Asset Manager
The solution’s digital asset management features allow users to quickly search, browse and retrieve approved digital content through any Web browser.
Strategic Planner
SAS Marketing Operations Management includes a marketing workflow module that helps streamline the execution of integrated marketing campaigns.
Marketing Workbench
Marketing financial management capabilities allow for planning, budgeting and tracking of all marketing programs and integrated campaigns.
System Requirements
SAS Marketing Operations Management is a .NET based web application. Please contact SAS for system requirement details.
Ready to learn more?
Call us at 1-800-727-0025 (US and Canada) or request more information.
