Get real-time knowledge of what’s working and what isn’t in your email marketing campaigns by tracking and reporting message responses. Use what you learn to make adjustments as needed – and truly close the loop while boosting your ROI.
Because all SAS Customer Intelligence solutions are built on an integrated marketing platform, you can see the bigger picture by analyzing and reporting on your email marketing campaigns in a broader context that’s relevant to both your customers and your entire marketing department. In addition, you can analyze, plan, design, execute and measure all offline and online marketing activities. And by supporting both real-time and batch marketing activities – e.g., cross-sell and up-sell, retention, customer satisfaction and brand building – the solution enables you to deliver relevant communications to individual customers within the context of their current transactions.
A common reporting data model enables true end-to-end tracking across all your marketing programs. SAS Digital Marketing tracks a whole range of deliverability metrics – e.g., email opens, bounces and clickthroughs – and feeds this information directly into the common data model. By adding more detail about your customers to the data model, you’ll get deeper customer insight that will benefit your entire organization, as well as consistency across all marketing programs.
Real-time response measurement and reporting capabilities let you actually see delivery, click-through, open, response and conversion rates live so you can adjust your email marketing communications and improve response rates on the fly.