Easily design, create, test, personalize and execute marketing messages via social and digital channels.
Create high-quality digital content quickly and easily with a Web-based interface that uses wizards to guide you through the entire digital content creation process. Digital asset hosting enables easy sharing, retrieval and deployment of content for all your digital channels. The highly scalable, grid-enabled technology uses existing hardware investments, and complete integration with the broader SAS Customer Intelligence suite means it’s easier than ever to execute cross-channel marketing campaigns.
Easily personalize the content of your multimedia messages (e.g., a weekly e-newsletter or SMS message update), and embed individual information – such as name and account number – in email communications to ensure that the message is relevant to an individual customer. You can also place different graphics or render different languages based on specific demographics or known customer preferences.
Message relevance is meaningless if the customer never receives it. Make sure your email marketing content gets where you want it to go with push-button execution and scheduling, along with reliable delivery capabilities, including complete integration with many leading mail transfer agents. In addition, message and domain throttling helps keep you off of white and black lists. Plug-in access to SpamAssassin ensures spam screening and CAN-SPAM compliance. And flexible unsubscribe support lets you set rules to prevent customers from inadvertently unsubscribing from more communications than they intended, so you can keep longer customer lists.