Execute your email marketing messages within your campaign management processes or as separate initiatives. Because SAS Digital Marketing can operate standalone or as part of a fully integrated campaign management solution, you make the choice based on your broader marketing strategy.
Take advantage of existing content whenever and wherever it’s appropriate. Full integration with SAS Marketing Operations Management – particularly the Digital Asset Manager module – enables email marketers to define and reuse email templates, avoiding costly rework and duplication of effort. What’s more, you can also use the Digital Asset Manager module to control distribution and use of your digital assets. A simple, shared content repository supports virtually any type of digital content – images, links, audio, video, etc.
SAS Digital Marketing lets you synch email marketing with both inbound and outbound campaign management solutions from SAS. That makes for an easy transition from campaign workflow design in inbound or outbound campaign management to execution in SAS Digital Marketing – using creative content that you pull from SAS Marketing Operations Management. Ah, the beauty of synchronization.
A common interface makes it super easy to retrieve a piece of content from SAS Marketing Operations Management. And once retrieved, you can modify the content if you wish, and use it in an email marketing broadcast. Afterward, you can post it back to the Digital Asset Manager module for others to use. Easy peasy.