Make smarter decisions and solve more complex business problems in a fraction of the time with a high-performance optimization engine.
Enhanced optimization speed means you can Perform detailed modeling, selection and what-if analysis at a much faster rate. With enhanced optimization speed, you can solve critical issues and focus on strategic initiatives – without getting hung up on tactical tasks. You can optimize runs with hundreds of campaign offers, thousands of contact policy constraints and millions of rows of customer records in just minutes, rather than the hours or even days it would take to run in the past. That’s because massive customer data is sent out to the appliance, distributed, optimized and returned in a faster, easier, more efficient fashion.
High-performance analytic capabilities let you perform complete campaign simulation and optimization tasks and get more accurate optimization results. Instead of having to sample – and potentially get it wrong – you can run optimizations against your entire set of customer data. This enables you to test and experiment with different modeling techniques against all of your customer data.