Digital asset management is essential for marketing organizations that create, deliver and manage rich-media content. But with rising demands for greater accountability, there’s a growing need to manage and execute a whole host of marketing activities – not just digital asset management – with greater efficiency and effectiveness. That’s where SAS comes in.
Streamline and Automate.
From marketing strategy development and planning, to asset creation, to campaign execution, to post campaign analysis and reporting, you’ll achieve greater consistency, efficiency and effectiveness by automating and integrating marketing processes and workflows across your entire business.
You can develop marketing programs and workflows based on corporate initiatives, and deliver them down to the local level to ensure the consistency of messaging, collateral and execution methods. In addition, financial management capabilities enable collaborative planning, allocation, budgeting and program execution.
Get Campaigns to Market Faster.
How much time is spent managing communications between disparate departments and functions? A common marketing enablement infrastructure eliminates inefficiencies so marketers can spend more time on lucrative campaign activities. With a common infrastructure, you can continually strengthen and protect your brand by ensuring that collateral and content are brand-compliant and meet all usage specifications. It also enables greater collaboration by facilitating the sharing of effective materials and processes, which marketers might otherwise keep on their own PCs or departmental servers.
Get More Value from Assets.
Your rich-media assets represent a great deal of time, money and effort. Ensure that you get the most value possible from them with marketing asset management capabilities that help you more effectively manage and distribute your organization’s entire collection of digital assets. A secure infrastructure lets you manage and control multiple versions of these assets, as well as catalog the asset library and easily retrieve assets for quick preview and effortless distribution. Marketing asset management capabilities also give merchandising groups visibility into marketing programs as they search for opportunities to promote their products.
Easily Demonstrate Accountability.
As marketing departments face growing pressure to demonstrate accountability, SAS makes it easier to do so. Dashboards provide a single point of controlled access to comprehensive information – e.g., on marketing plans, budgets, activities and assets – for measuring and analyzing marketing performance, with the ability to drill down into details. You can also get complete visibility into time frames, costs, overruns, etc., as they emerge.
Personalization capabilities let users customize views so that they only see information that is relevant to them – e.g., marketing plans that will be up for review in a given week, projects that exceed certain budgetary thresholds, details on newly available marketing assets, etc.
What if there were a single enterprise marketing solution that could help you manage your marketing operations with capabilities not only for digital asset management, but also for strategic planning and financial management, marketing performance measurement and analysis, centralized brand and resource management, and more? There is: SAS Marketing Operations Management.
SAS Marketing Operations Management includes the following solutions:
Facilitate collaboration among key stakeholders.
Create, manage, publish and share marketing information.
Create, manage and publish offers efficiently and effectively.
Plan, manage and allocate marketing resources more effectively.
Accurately track the time your resources spend on marketing activities.