Designed with marketers in mind, our browser-based interface offers best-in-class usability. That means easier campaign creation. Straightforward navigation. Intuitive search capabilities. Effortless information sharing. And easy reuse of treatments, campaign components and other marketing objects.
Move through the campaign design process with greater speed and efficiency than ever before. Marketers at all levels can easily define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, and analyze campaign performance. Process-driven campaign flows make it easier to create campaigns quickly while simultaneously managing hundreds of campaigns every day – from very simple email campaigns to complex, multistage, multichannel, mixed-media campaigns.
New navigation capabilities offer a variety of methods for moving through campaign processes, based on individual preferences. A portal-driven dashboard serves as a single point of control for managing all marketing activities. An integrated campaign checklist outlines all tasks necessary to complete a given campaign and includes an approval step to ensure proper sign-offs before campaigns are executed. Dynamic page flip technology lets you maintain a full, omnipresent view of open campaign activities. And full-screen design capabilities let you enlarge and focus on one part of a campaign instead of having to view the whole campaign at a smaller resolution.
If a campaign or any of its components worked well, why not share them? SAS Marketing Automation makes it easy to share and reuse campaigns and related components and subcomponents, so you can avoid duplication of effort and costly rework. Say, for example, that one portion of a campaign workflow includes a detailed calculation or model. You can easily save that section and reuse it time and time again.