Why try to modify the way your marketing organization works to fit a hodgepodge of marketing tools? SAS Marketing Automation enables campaign designers to customize the entire campaign process to fit the business – not the other way around.
Do you have very complex campaign subprocesses or the need to integrate with third-party or legacy applications? No worries. SAS Marketing Automation makes it quick and easy to do so by allowing you to create custom processes based on your unique business requirements. For example, drag and drop a custom node onto the workflow palette, then use the custom interface to quickly and easily select data attributes for the formula – it’s that easy. Have a formula that’s specific to just your business? That's okay. You can implement it using the custom node functionality.
Customize the solution to extend to broader marketing objectives through integration with other SAS Customer Intelligence solutions, such as SAS Real-Time Decision Manager, SAS Marketing Optimization and SAS Digital Marketing. This is possible because all these solutions are now accessible via a single, user-friendly interface. That means that rather than using SAS Marketing Automation in a silo, you’ll be using it alongside other solutions spanning inbound marketing, optimization and execution.
Every channel you market through yields information about your customers. Don’t waste that valuable insight. Instead, incorporate what you learn from channel marketing solutions such as SAS Adaptive Customer Experience or SAS Social Media Analytics directly into your campaign processes for a more holistic view of the customer.
Because all SAS Customer Intelligence solutions use a common, open data model, you can incorporate information from adjoining SAS solutions as well as any third-party solutions. Bring in all the additional data, combine it with your campaign response data, and use the cumulative insight to continually refine your closed-loop marketing processes.