Analytics are embedded directly into campaign processes, so you get valuable insights from start to finish – based on data-driven information, not gut feel.
Multiple methods for testing campaigns and their components are at your disposal, so you can determine how effective campaigns will be before they go out the door. From out-of-the-box A/B testing, to improved automatic holdout control groups, to the notion of “live seeds” – you have the tools you need to ensure that you’re targeting and contacting the right customers with the right messages and offers, every time.
Produce smarter, more targeted campaigns that yield higher response rates and better ROI using powerful, analytically based clustering, segmentation, modeling and optimization capabilities. Develop highly targeted customer segments based on purchase and response propensity, attrition potential, market basket analysis, profitability, credit scores and more. Select the appropriate target audience for every campaign using graphically driven selection tools. You can make visual selections from charts – such as histograms that show trends – or more sophisticated selections based on variables in the customer data.
Got multiple campaigns for a common customer base? Priority optimization automatically prioritizes which customers should receive which campaigns.
Acquisition? Retention? Loyalty? Or growth? Set criteria for campaign success based on insight derived from analytics. For example, successfully acquire new customers by knowing which ones are primed for contact now. Find out when a customer is about to leave so you can target that customer for retention. Know who your best customers are, and turn them into vocal brand advocates, by putting them in a growth segment and marketing to them aggressively.