SAS^® for Patron Value Optimization

Features

Data integration, cleansing and enrichment

• Allows the creation of a householding site ID based on one or more conditions.
• Lets you create or enhance the rules used to parse the parts of the names, addresses, e-mail addresses, etc.
• Determines the gender of an individual for targeted marketing purposes.
• Provides an interactive approach to data quality that eliminates duplication of effort when creating business rules.
• Integrating data quality capabilities within business intelligence solutions creates high-impact results, ensuring an acceptable return on investment.

Patron segmentation, profiling and testing for targeted campaigns (advanced only)

• Create selection criteria using pick lists and histograms.
• Multiselection nodes enable complex segment creation but decrease diagram clutter.
• Wildcard selection support.
• Create test cells and other splits using percentage, count and analytic techniques.
• Calculated columns that include count, sum, average and other formulaic expressions.
• Decile and quartile ranks for banding, ranking and selection.
• Customizable filters for list creation.
• Waterfall view of selection criteria.
• Select from any entity level (e.g., household, patron, account, business) within a campaign.
• Switch between entity levels while building campaigns.
• Custom node creation that easily extends capabilities beyond the standard offering to address all client segmentation, profiling and testing requirements.

Campaign planning, execution and management (advanced only)

• Simple to create, view and edit campaign diagrams.
• Easy sharing and reuse of campaigns and campaign components.
• Prioritize communications within and across campaigns.
• Configurable views into the marketing process.
• Approval processes to ensure proper sign-offs before campaigns are executed.
• Configurable ROI estimation, break-even analysis, budget-to-actual comparison and what-if analysis at any level of the campaign structure.
• Capture costs for a campaign on a per-piece or per-thousand basis and then calculate the cost for each segment.
• Estimate and track multiple costs and revenues for any offer.
• Incorporate campaign- or communication-specific data from templates.
• Create specific campaign definitions and campaign fields, as well as communication defini­tions and communication fields.
• Gantt chart view of campaigns and communications.
• A Web user interface allows remote or distributed users to create and schedule end-to-end campaigns.
• View campaign-related creative collateral – including brochures, inserts, e-mails, banner ads and other documents.
• Create business descriptions for all fields.
• Direct and indirect response management.
• Campaign briefs for planned or active campaigns.
• Custom node creation that easily extends capabilities beyond the standard offering to address all client planning, execution and management requirements.

Advanced analytics

• Drag-and-drop clustering for advanced segmentation and analysis.
• In-line visual analysis to refine campaign plans.
• Register and execute models.
• Import models, analyses and macros (called SAS Stored Processes) created with a drag-and-drop interface.
• Custom node creation that easily extends capabilities beyond the standard offering to support all advanced analytical requirements.
• Support for statistically significant sample sizes to assure proper sizing of control groups.
• Patron scores generated from analytics models can be used just like any other data column.

Integrated business intelligence

• Role-based, interactive interfaces for report building and distribution.
• Data is presented in business terms so nontechnical users can choose the information they need.
• Lets you define report layout: add tables, graphs, table of contents, footers and headers.
• Perform OLAP-specific interactions such as drilling and expanding tables and graphs, pivoting crosstab dimensions and switching dimensions and measures.
• Share reports with large and diverse audiences through report-bursting capabilities.
• Save predefined reports and information with report archiving.
• Allows all Microsoft Word, Excel and PowerPoint users access to approved enterprise data for extended analysis capabilities.
• Design custom dashboards in minutes from virtually any data source and link to indicators that drive your organization's performance.