Fast, multichannel marketing execution. Unmatched usability. World-class analytics. It’s marketing automation like you’ve never seen before. Faster, easier, better. Made possible by SAS.
Create more campaigns with less hassle.
Better marketing automation? You got it. A made-for-marketing interface delivers usability that’s second-to-none. Automated, trackable, easy-to-repeat processes help you get more campaigns – from simple to complex – out the door faster. Easily define target segments. Prioritize selection rules. Pick communication channels. All with drag-and-drop ease. Schedule and execute campaigns – and analyze performance – at the click of a mouse. It’s campaign creation and management simplified through marketing automation.
Turn insight into competitive advantage.
Unmatched analytical capabilities turn customer insight into competitive advantage. You can develop detailed customer segments and profiles. Assess customer profitability. Create highly accurate retention, cross-sell/up-sell and response models. Determine ideal product mixes and next best offers. And send more effective communications. In short, our marketing automation software delivers better analytics for better targeting, higher response rates and improved ROI.
Get the data you need. Anytime, anywhere.
Custom information mapping technology means the enterprisewide customer data you need – whether it's online social data or offline channel data – is available and accessible. And clean. Data quality processes – deduplication, standardization, cleansing, appending – ensure that your customer data is trustworthy and valuable. And ready for analysis.
Don’t compromise – customize.
One size does not fit all. And it doesn't have to. Campaign designers can use SAS code to create custom campaign management tools and processes based on unique business requirements. And once created, these custom tools and processes, along with other campaign artifacts, can be stored and used again and again. Any time the need arises.
- Browser-based interface. Includes straightforward navigation, intuitive search capabilities, effortless information sharing, and easy reuse of treatments, campaign components, etc.
- Embedded data management. Address every aspect of managing customer data – from extract, transform, load (ETL) to data quality.
- Unmatched analytics. Includes multiple methods for campaign and component testing, as well as analytically based clustering, segmentation, modeling and priority optimization.
- Painless integration and customization. Includes a common, open data model and custom node functionality for creating custom processes and selecting data attributes.
One of the biggest things that SAS Marketing Automation did for us was to help bridge the great work we were doing on the analytics side with the campaign generation and execution side. We can now go to market very quickly and easily, based on insight, and realize significant benefits.