Multimedia messaging capabilities. Reliable delivery. Real-time tracking. It's customer-focused, cross-channel email marketing that aligns with your broader marketing strategy.
Email marketing that's easy and effective.
The in-the-moment nature of email marketing makes it an ideal means for reaching customers with relevant content that is both timely and convenient, as well as inexpensive to deliver and easy to measure. But poorly targeted or badly managed communications yield scanty profits and can even harm your business by annoying or alienating customers and eroding your brand. SAS Digital Marketing gives you the best practices and tools you need to easily design, create, test, personalize and execute effective email marketing messages.
Standalone? Integrated? The choice is yours.
Choose to operate in a standalone or integrated manner – only SAS gives you the power and flexibility to execute email messaging within campaign management processes or as separate initiatives. SAS Digital Marketing can be used as the execution arm of SAS Campaign Management, or it can be used to execute against a customer list or customer data table – the choice is yours.
Close the loop on what works and what doesn’t.
Track and report on message responses to immediately find out what’s working and what isn’t – so you can take prompt action to improve results. By tracking click-through rates, opens, black lists/white lists and bounce rates, you’ll know when and how to modify strategies to get your messages and offers to the most customers.
- Content personalization
- Email and mobile channel support
- Delivery and response tracking
- Flexible deployment
- Part of the larger SAS Customer Intelligence suite