Identify social communities based on relationships between customers. Measure and segment customers based on their degree of social influence. And target customers based on changes within their social communities.
Better identify customer segments.
Discover your customers' social networks based on all relevant customer information from multiple sources. You can visualize social networks to better understand how the networks operate and determine how to target customers accordingly. The solution also uncovers leaders, friends of leaders and friends of friends within networks and communities. These role-based variables allow further segmentation and enable marketers to provide more relevant, better targeted campaigns.
Give your one-to-one marketing efforts a boost.
Once you have identified role-based variables in a social network, you can use them to augment customer segmentation and targeting. Incorporating these variables into existing segmentation models results in more relevant campaigns delivered precisely when they will be most effective. In addition, by understanding who your most influential customers are, you'll get a more complete view of a customer's lifetime value.
Test the performance of offers and channels.
Marketers can get a better understanding of how effective communications are within different networks, and then use that knowledge to create more relevant marketing messages.
Create more precise demand forecasts.
Quantify the influence of specific individuals in a community. You can use an "influence score" to simulate how ideas, products and services spread throughout a community. Using social network variables in conjunction with past transactions lets you test campaigns for better forecasting.
- Embedded analytics.
- Network visualization, dashboards and reports.
- Customer segmentation and mining.
- Integration with SAS Marketing Automation for campaign management.
- Easy integration with SAS Marketing Optimization for contact policy optimization.
- Integration with SAS for Marketing Performance Management to measure customer profitability and marketing metrics.
- World-class advanced analytics support.
- Award-winning customer support.