Customer Intelligence

Get in sync with the customer journey

SAS is a Leader in the Gartner Magic Quadrant for Digital Marketing Analytics.

Read report

Customer-centered decisions. Meaningful customer experiences.

Craft contextual customer interactions based on insights gleaned from big data and analytics. Measure and optimize the customer experience in both the digital and physical worlds. And link customer-driven strategies to your business goals. Built on the most comprehensive marketing technology platform available today, SAS Customer Intelligence solutions solve the most critical challenges that modern marketers face.

What People Are Saying


"Being able to better understand how our customers use the website to enhance their shopping experience has enabled us to fine-tune our marketing efforts."

Read the story


Gartner positions SAS in the Leaders’ quadrant of the Magic Quadrant for Integrated Marketing Management.

View the report


"We did a financial analysis of the implementation, and we found that we were getting an internal rate of return of 137 percent."

Read the story

Looking for information on how to buy?

Purchasing options

Back to Top