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- E-Book Real-Time Hyperpersonalization in Hospitality
- Аналитический отчет SAS is a Leader in The Forrester Wave™: Customer Analytics Technologies, Q2 2024
- E-Book The insurance data and AI revolution
- Аналитический отчет SAS is a Leader in The Forrester Wave™: Real-Time Interaction Management, Q1 2024
- Технический документ Creating Meaningful Data-driven Customer Journeys
- E-Book Personalized advertising that you control
- Технический документ Improving HCP Engagement with Digital Analytics
- Аналитический отчет SAS is a Leader in The Forrester Wave™: AI Decisioning Platforms, Q2 2023.
- E-Book Cracking Tomorrow's CX Code
- Технический документ Retail bank media networks: Monetize customer data with personalized offers and advertising
- E-Book The Path to a Single Customer View
- Аналитический отчет The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023
- Customer Story Voetbalmedia uses martech from SAS to better engage with 1.4 million football players and enthusiasts
- Технический документ Cracking Tomorrow's CX Code
- Аналитический отчет SAS is a Leader in The Forrester Wave™: Digital Intelligence Platforms, Q4 2022
- Технический документ Banking in 2035: global banking survey report
- Технический документ Banking in 2035: three possible futures
- Технический документ Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions
- Customer Story Norway’s largest telecommunications, media and technology provider adapts to rapidly changing customer expectations using a hybrid cloud approach
- Customer Story Customer engagement enhanced with cloud-based analytics and AI
- Вебинар Привет, Мир! Привет, персонализация!
- Вебинар Обзор решений SAS по клиентской аналитике
- Article 3 вопроса, с которых нужно начать улучшения в области прогнозирования и планирования спроса в ритейле
- Вебинар Оптимизация маркетинговых коммуникаций с помощью аналитики. SAS CI360 Engage: Direct и Engage: Optimize
- Вебинар Оптимизация маркетинговых коммуникаций с помощью аналитики. SAS CI360 Engage: Direct и Engage: Optimize
- Article Использование Python в решениях SAS Intelligent Decisioning 5.4
- Аналитический отчет The Total Economic Impact Of SAS Customer Intelligence 360
- Вебинар Новый персонализированный маркетинг Campaign as a Service
- Вебинар Управление омниканальными путешествиями клиентов. SAS CI360 Engage: Direct и Engage: Digital
- Вебинар Планирование и согласование маркетинговых активностей. SAS CI360 Plan.
- Article Платформа клиентских данных: что это такое и почему это важно
- Customer Story Решения ритейлера создают привлекательные условия для клиентов с помощью data-driven маркетинга.
- Article Ваши клиенты не боятся новых технологий, а вы?
- Article Маркетологи и конфиденциальность
- Article Цифрова трансформація — що це й чому це важливо
- Article Пять трендов, которые изменят качество обслуживания клиентов
- Article Under siege: Improving customer experience in banking
- Article IoT: ускоритель взаимодействия с клиентами, который не стоит игнорировать
- Технический документ The Real-Time and Predictive Commerce Playbook for CMOs
- Article Что нового большие данные привнесли в дискуссию о конфиденциальности
- Технический документ Keys to robust credit risk modeling and decisioning for better customer experience
- Article Эффективный маркетинг в реальном времени
- Технический документ Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience
- Технический документ Using Hybrid Cloud Capabilities for True Omnichannel Marketing
- Article Аналитика SAS поможет страховым компаниям
- Аналитический отчет How Data Science Teams Leverage Machine Learning and Other Advanced Analytics
- E-Book How Can Retailers Satisfy Today's Customers?
- Технический документ Data and the customer experience
- Article How to improve your AI marketing skills
- Article 3 способа улучшить результаты real-time маркетинга
- Технический документ Analytics Accelerates Monetization Opportunities for Connected Vehicle and Mobility Services
- Технический документ Beyond The Campaign
- Article Customer journey analytics goes mainstream
- Технический документ Using Data to Create Outcome-Based Customer Experiences
- Технический документ The Internet of Things: Marketing’s Opportunities and Challenges
- Технический документ Power your digital transformation with guided analytics
- E-Book How Customer Intelligence Is Energizing the Utilities Industry
- Технический документ Using Big Data to Enable the Omnichannel Retail Experience
- Article Общение c покупателем в реальном времени — это будущее в управлении клиентским опытом
- E-Book Технический документ Tomorrow's telco
- E-Book Improving Customer Experience
- Article Использование преимуществ маркетинговых технологий (MarTech)
- Article Must-have: аналитика, которая упрощает жизнь современным маркетологам
- Технический документ Getting to Why in Omnichannel Marketing Attribution
- Технический документ Marketing attribution: Giving credit where credit is due
- Технический документ Improve Customer Experience with Actionable Artificial Intelligence
- Article Marketing for the midmarket
- Технический документ Redefining Brand Performance for the 21st Century
- Article Выстраивание пути клиента на основе данных
- Series The value of marketing metrics at Visa
- Article Putting you at the frontier of the fan experience
- Технический документ Data Elevates the Customer Experience
- Article Customer journey management: Eliminating missed opportunities
- Article Small but mighty: Modern marketing for the midmarket
- Article The marketer's dream: Harmonic convergence
- Article Customer segmentation for the new digital experience
- Interview Using data to control unruly hotel pricing
- Series The customer journey: Finding the buy signal
- Interview Q&A: What's your level of digital marketing maturity?
- Interview How do you know if you’re ready for Hadoop?
- Series The customer journey: Why you need journey maps
- Article Customer loyalty in a digital world: A new approach
- Article Four multichannel marketing strategies that deliver exceptional customer experiences
- Article Marketing measurement do's and don'ts
- Article Out of size, out of mind
- Article Empty shelves: The retail analytical talent deficit
- Технический документ The Architecture and Security of SAS® Marketing Operations Management
- Article The first step in building a better customer experience
- Article The era of gargantuan data
- Article Seven characteristics of the modern consumer
- Технический документ Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy Customers
- Article Three tips for data-driven marketing from the Las Vegas Sands
- Технический документ Unleashing the Power of Text Analytics for Travel
- Article Four ways Vail Resorts creates epic experiences
- Article Do marketers need real-time analytics
- Article Тотальная цифровизация и ее влияние на клиентский опыт
- Article The digitization of everything – its impact on the buyer’s journey and marketing’s role
- Article A lesson in customer service from Chick-fil-A President Dan Cathy
- Аналитический отчет Технический документ Marketing Analytics for Manufacturing: Forging Customer Insights
- Video Brian Solis on making business more human
- Article Marketing optimization: Five lessons learned at a major US bank
- Primer Customer Experience Management: What it is and why it matters
- Primer Marketing Analytics: What it is and why it matters
- Primer Multichannel Marketing: What it is and why it matters
- Primer Customer Analytics: What it is and why it matters
- Primer Digital Marketing: What it is and why it matters
- Primer Personalization: What it is and why it matters
- Article Improving customer experience with digital marketing
- Primer Big Data Marketing: What it is and why it matters
- E-Book Brilliant decision?
- E-Book In-the-Moment Marketing
- Технический документ SAS - Hospitality Provider
- E-Book Strategic Marketing: From aspirational to exceptional customer experience
- E-Book Retail Experimentation: The New Fundamentals
- Технический документ AI and analytics are powering a demand planning and customer experience revolution
- Технический документ Experience 2030. The Future of Customer Experience is... NOW!
- Технический документ TDWI Checklist Report Six Best Practices to Ignite the Customer Experience with IoT
- E-Book Operational Marketing: From Hard Work to Heroic Performance
- Технический документ SAS Experience 2030
- E-Book The Secrets of Delivering Exceptional Customer Experience
- Технический документ Experience Evolution: Staying Ahead of Customer Expectations Through 2030 and Beyond
- Технический документ Experience 2030: Pulse Report
- E-Book Planning For CDP Success: A guided journey for choosing a customer data platform
- Технический документ Where does marketing stop and advertising begin?
- E-Book Customer experience - now and into the future
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