Ask the Expert webinar series

How is SAS Customer Intelligence 360 Marketing AI Redefining Marketing?

Close the gap between AI insight and action. Learn how to apply Marketing AI at the point of decision - not just in your dashboards after the fact.

Aug. 20 • 9 a.m. ET | 3 p.m. CET • Cost: Complimentary

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About the webinar

Marketing AI has moved fast. Many Marketing teams haven’t. There’s a growing gap between organizations using AI to guide decisions as they happen - and those still relying on analysis in hindsight.

For marketers looking to evolve their approach, this 30-minute Ask the Expert session provides a practical perspective. It explores how analytical models can be built faster than ever and brought closer to execution. As a result, insights influence engagement as it unfolds with agentic AI supporting every step along the way.

Why Attend?

This session is designed for marketing practitioners who want to make AI actionable - not theoretical.

Whether you’re executing campaigns or collaborating with analytics teams, you’ll learn how to bring AI consistently into your daily workflows and customer engagement strategies.

What you'll learn

  • How to build and deploy AI models using pre-defined marketing templates
  • How to accelerate time to value with guided, self-service workflows
  • How to embed AI directly into customer journeys and decisions
  • How to reduce dependency on specialized data science resources

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About the experts


Craig Kestecher

Solutions Architect, SAS

Craig is a solutions engineer in the global customer intelligence practice at SAS. He brings domain expertise in solution development, sales support and implementation, helping businesses optimize customer experiences and maximize ROI. With experience across industries such as financial services, retail and hospitality, Craig collaborates with marketing teams to design data-driven strategies that enhance engagement and drive business growth.

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