Ask the Expert webinar series

Beyond Campaigns: How Marketing Decisioning Drives Real-Time Customer Engagement

Discover how to move from idea to execution faster – without sacrificing control – by enabling always-on, intelligent decisioning across every customer touchpoint.

September 24 • 9 a.m. ET • 3 p.m. CET • Cost: Complimentary

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About the webinar

Delivering the right next-best action in real time and on a scale remains one of the greatest challenges in a complex, multi-channel marketing environment.

Organizations also struggle with decisioning approaches that rely heavily on IT, slowing down innovation and limiting marketing agility.

Discover how modern marketing decisioning transforms the way organizations engage customers, helping them shift from scheduled campaigns to intelligent, always-on interactions.

You will learn how to:

  • Replace static campaigns with always-on decisioning using real-time arbitration logic that balances business value, customer context and propensity scores.
  • Unify fragmented customer data and channel-specific rules into a single decisioning layer so every touchpoint reflects a coherent, consistent view.
  • Empower marketing teams to act independently with intuitive, low-code/no-code decisioning, reducing reliance on IT while accelerating speed from design to deployment.
  • Continuously improve outcomes with adaptive learning approaches that evolve automatically as customer behavior shifts.

Who should attend:

  • Senior marketing leaders seeking to modernize customer engagement.
  • Marketing professionals focused on personalization, segmentation and customer life cycle strategies.
  • Organizations looking to reduce reliance on IT and move faster from strategy to execution.
  • Teams exploring alternatives to complex, resource-heavy decisioning platforms.
  • Current users of SAS CI 360 or Real-Time Decision Manager (RTDM) looking to expand into real-time decisioning capabilities.

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About the expert


Mathias Bouten

Principal Solution Development and Deployment Consultant, SAS

Mathias is a product advisor in the SAS global customer intelligence practice, specializing in real-time marketing decisioning. He helps shape the SAS Marketing Decisioning roadmap by combining customer insights with implementation expertise. With more than 20 years of experience, he advises organizations on marketing automation, personalization and decisioning across financial services, telecommunications and retail.

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