How SAS Delivers Superior Collegiate Athletics Analytics
Adopt a strong data and analytics strategy to surface insights about your fans, donors, sponsorships and athletes. SAS provides comprehensive solutions to identify areas for improvement, drive new revenue growth, increase fan and donor engagement, and set your student-athletes up for success – both on and off the field.
Comprehensive view of your data
- Integrate, clean and prepare siloed data from your ticketing, advancement, CRM, merchandise, point-of-sale and student systems to prepare for analytics.
- Predict fan and donor trends using advanced analytics for personalized sales, marketing and fundraising campaigns.
- Gain a 360-degree view of your fans, donors and student-athletes.
Fan & donor engagement
- Uncover hidden insights to increase revenue streams, including ticket sales, donations and club memberships.
- Contact fans when and how they prefer so your communications are welcome and relevant on optimal channels.
- Personalize your marketing strategies as engagement behaviors change.
- Enhance student-athlete recruiting efforts.
- Identify academic pathways that lead to improved student-athlete preparedness and success.
- Use analytic insights from historical data and IoT devices to improve student-athlete performance and injury prevention.
- Optimize seating and ticketing for the season and individual events to maximize revenue.
- Enhance fan experience, loyalty and safety.
- Customize logistics and seating scenarios across the institution, including arenas, event venues, parking and transportation.
- Benefit from more than four decades of analytics innovation and best practices.
- Gain immediate and long-term value by having our experienced consultants work alongside you and your team.
- Trust SAS for our track record of successfully delivering analytics solutions to both professional and collegiate sports organizations.
Why choose SAS® for collegiate athletics analytics?
SAS enables athletic departments to benefit from a data and analytics strategy to improve fan and donor engagement and drive better outcomes for student-athletes.
Connect with fans
Access critical data from several sources to understand the value a fan currently has with your brand.
Deliver custom content to the right fan or donor segment, at the right time, through the right channel – including web, mobile, email and text.
Surface new sponsors and add value to existing relationships.
Create new opportunities to engage fans and sponsors, drive ticket sales, increase donations and boost club memberships.
Maximize athletic department profitability
Optimize pricing strategies for ticketing, merchandise and concessions. Analyze operational expenses to budget from season to season.
Improve student-athlete success
Help more student-athletes achieve their full academic potential, ensuring that more cross the graduation finish line.
CUSTOMER SUCCESS IN HIGHER EDUCATION
Working Smarter With SAS®
Using modern analytics to foster old-fashioned loyalty in Tar Heel sports fans
SAS helped UNC Athletics sell 5,000 new season tickets after coming off a 3-9 football season by personalizing the fan experience and delivering customized content at the right time to the right customer segment for tens of thousands of fans.
Remaining agile during uncertain times and planning for a new normal in spectator sports
AEG Sports uses SAS advanced analytics and artificial intelligence solutions on Microsoft Azure to quickly analyze research and create models to understand things like who’s ready to return to in-person games and who needs targeted retention efforts.
Recommended Resources for Collegiate Athletics
- Press Release NC State Athletics taps SAS sports analytics to identify “5-Star Fans” and improve fan engagement NC State Athletics and SAS will collaborate to use SAS sports analytics to improve the fan experience, provide better customer service and enhance fan engagement.
- Blog Post Should teams draft more offensive linemen?Explore arguments both in support and against the claim that drafting offensive linemen translates to team success.
- Blog Post Why Venue Optimization Is Critical & How It WorksDiscover how you can maximize revenue (or fans in stands) under ever-changing COVID-19 restrictions – and in a post-pandemic world.
- Press Release Wisconsin Athletics taps SAS to optimize venue seating and attendance for commencementVenue optimization software can help people return to events and venues safely.
- Webinar Analytics for Higher EducationJoin us for this special summit focused on how leaders in higher education are using analytics to make the most out of their data and enhancing every aspect of their institutions.
Related Products & Solutions
- Data Management SoftwareGo beyond managing your data to unleashing its full potential.
- SAS® Analytics for EducationTake a data-informed approach to solving your institutional challenges, spending less time looking for information and more time putting your data insights into action.
- SAS® Customer Intelligence 360Take marketing management to new heights to drive profitable revenue growth.
- SAS® Viya®Conquer your analytics challenges, from experimental to mission critical, with faster decisions in the cloud. SAS Viya enables everyone – data scientists, business analysts, developers and executives alike – to collaborate, scale and operationalize insights, everywhere.