SAS is proud to be an Official Global Partner of Liverpool FC, helping the club make the smart play with data and AI to better connect with its fans around the world. It’s a winning combination that brings together two globally recognized brands with a shared focus on innovation, performance, and relentless improvement.
Sports x SAS
Forget leveling the playing field – teams that are more productive with data and AI tilt it in their favor. And SAS is helping them usher in a new era of decisions in sports.
Learn more about our partners
Orlando Magic
Official Partner of the Orlando Magic
The NBA’s Orlando Magic have been a SAS customer for more than 15 years. And as the importance of data has evolved, so has the partnership. With a focus on fans, the Magic are using SAS® Viya® to enhance game day experiences and personalize digital interactions.
Make it Magic with SAS Viya
Go behind the scenes with the Orlando Magic’s data analysts
LAFC
Official Data & AI Partner of LAFC
Major League Soccer’s Los Angeles Football Club is transforming fan engagement using SAS Viya and SAS Customer Intelligence 360 to make the most of real-time insights. Already MLS champs on the field, LAFC is now crafting the types of personalized experiences to become No. 1 in fans’ hearts and minds too.
KNVB
Official Partner of KNVB
KNVB, the Royal Dutch Football Association, uses SAS CI 360 and SAS Viya to power its Voetbal Intelligence Platform, which integrates data from over 3,000 amateur clubs, ticketing systems and fan engagement channels, enabling KNVB to personalize communications, optimize grassroots competitions and deepen fan loyalty.
