
SAS IS A LEADER
The Forrester Wave™:
Real-Time Interaction Management Software, Q4 2025
As noted in the Forrester report, SAS showcases its analytical expertise with:
- A top-notch AI workbench
- Predictive modeling
- Real-time decisioning
- Performance optimization.
Reference customers reported using SAS’ real-time decisioning for email and web personalization, mobile app engagement and call center support, and they indicated expansion into cloud-native offerings to address challenges with usability and testing.
The new Marketing Decisioning and Marketing AI modules will accelerate essential user experience updates for nontechnical users."The Forrester Wave™: Real-Time Interaction Management Software, Q4 2025
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