Why choose SAS® for marketing analytics?
Purpose-built, intelligent marketing.
No matter your level of marketing maturity, SAS can help you move from data to insight to action with rich functionality for adaptive planning, journey activation and an embedded real-time decision engine – all fueled by powerful analytics and artificial intelligence (AI) capabilities. Marketing analytics from SAS empowers you to reimagine marketing, creating and extending real-time, personalized customer experiences that increase profitability and create lasting brand loyalty.
SAS® Marketing Analytics Software
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- SAS 360 Engage全通路行銷-為您適時、適地、找到最適切的受眾
- SAS Marketing AutomationGet more campaigns out the door in an automated, trackable and highly repeatable fashion.
- SAS Marketing OptimizationMake the most of each customer contact by determining how business variables will affect outcomes.
- SAS® 360 MatchTake control of your advertising using analytics to quickly update your digital advertising ecosystem.
- SAS® Intelligent DecisioningEnable analytically driven real-time interactions, and automate operational business decisions at scale.
What People Are Saying
"SAS provides a strong modeling environment for us to test and learn how customers respond to the personalized experience we offer them, helping us on our journey of continuous improvement."
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