Unprecedented clarity. Confident marketing. Superior customer experiences.
Engage customers with confidence.
Use data, analytics and insights on prospects and customers to create relevant, individualized experiences in real time. Map out an ideal journey that’s not only satisfying to the customer, it’s also valuable to your organization. SAS provides a unified, open analytics platform with unmatched breadth and depth to help you engage with customers, right when it matters.
SAS Insights, your source for top marketing news, views and best practices.
- Effective real-time marketingEffective real-time marketing is about engaging with customers whenever and wherever they are in their buying journey. Organizations should also be focused on knowing what the customer wants (product, pricing, experience, etc.) based on real-time analytics and predictive modeling.
- 大和證券活用SAS AI科技 強化營業提案能力商品購買率提升2.7倍證券EBM更上一層樓。日本大和證券為了活用AI等科技強化提案能力並提升業務效率，設立了AI推動處。另外透過活用SAS系統，實現了根據客戶分析結果提供業務員最佳行動方案。
- What is marketing automation?Marketing automation uses the customer data you collect to create more effective campaigns and for better decisions across all channels – email, social and web.
- 不用說，我都能懂!「機器學習」給零售業的新解方近期談及零售業的轉型，總是浮現幾個令人興奮的名詞:O2O(Online to Offline)、虛實整合、新零售，還有美、中兩大電子商務平台紛紛開設實體商店等訊息。零售產業生態被翻轉攪動，這波浪潮鼓動了一股企業朝向擁有數位實體通路兼備、持續擴大與消費者接觸點的策略。
Customer Intelligence Assessment Tool
How confident are you in your marketing approach?
Take stock of your digital marketing approach with the Marketing Confidence Quotient. This assessment tool quickly identifies and scores your company's strengths and weaknesses across four marketing dimensions: data management, analytics use, process integration and business alignment. It's like having your own personal marketing adviser.
- Get advice and quick tips specific to your needs.
- Understand how to prioritize your marketing efforts.
- See how you compare with your peers and businesses in other industries.
Are you ready?