Marketing Campaign Optimization
Plan and prioritize marketing campaigns to get the best possible results
" SAS means we can collect far better and more transparent performance data on campaigns and channels, and use that learning to target people more effectively"
Head of Marketing Analysis
How SAS® Can Help
Only through true optimization can marketers gain critical knowledge about factors that influence the success – or failure – of marketing campaigns. With SAS, you can:
- Evaluate multiple campaigns simultaneously.
- Define objectives, change constraints and rerun scenarios with different parameters quickly.
- Maximize effectiveness while balancing your organization's capacity to deliver and the likelihood that customers will respond by planning and prioritizing all outbound customer communications.
- Create, view and share optimization reports, then feed the results into your campaign management solution.
How SAS® Is Different
Only SAS combines mathematical optimization, user-defined constraint modeling with industry-leading predictive analytics and marketing automation, enabling you to reach the next level of effectiveness and profitability in campaign management. SAS provides:
- True optimization that lets you find the best result from all possible scenarios.
- A patented, custom algorithm that reduces optimization approaches from days to minutes.
- An easy-to-use interface designed specifically for marketers.
- A robust SAS Business Analytics Framework, which enables you to take advantage of existing technology investments and decrease your total cost of ownership.
Related Products and Solutions
SAS® Marketing Automation
SAS Marketing Automation is a comprehensive solution to plan, test and execute marketing campaigns so you can improve marketing efficiency and effectiveness. By increasing retention and driving higher rates of new customer acquisitions, it can help you achieve a better return on investment and a healthier bottom line.
SAS® Marketing Optimization
SAS Marketing Optimization applies mathematical techniques to maximize campaign returns by revealing how to make the most of each customer contact and enabling you to assess the impact of changing business constraints, such as budget, channel capacity and contact policies. Available as an option, SAS High-Performance Marketing Optimization applies analytical optimization algorithms to tens of millions of rows of customer data to solve complex business issues at unprecedented speeds.
Ready to learn more?
Call us at 1-800-727-0025 (US and Canada) or request more information.