Marketing Campaign Optimization
Plan and prioritize marketing campaigns to get the best possible results
Gone are the days when the sheer volume of marketing activity determined a marketing department's worth – these same departments are now expected to produce a profit. However, traditional prioritization and rules-based systems are incapable of navigating the complexities associated with millions of customers, numerous products and product lines, multiple communication channels, a variety of campaign choices, competing business goals and various constraints. The answer lies in enabling marketers to anticipate the economic outcome of campaigns using a scenario-planning environment that integrates predictive analytics with constraint-based optimization.
Success With SAS®
“SAS means we can collect far better and more transparent performance data on campaigns and channels, and use that learning to target people more effectively.”
—Andy Mills
Customer Information Manager
Swinton
How SAS® Can Help
Only through true optimization can marketers gain critical knowledge about factors that influence the success – or failure – of marketing campaigns. With SAS, you can:
- Evaluate multiple campaigns simultaneously.
- Define objectives, change constraints and rerun scenarios with different parameters quickly.
- Maximize effectiveness while balancing your organization's capacity to deliver and the likelihood that customers will respond by planning and prioritizing all outbound customer communications.
- Create, view and share optimization reports, then feed the results into your campaign management solution.
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How SAS® Is Different
Only SAS combines mathematical optimization, user-defined constraint modeling with industry-leading predictive analytics and marketing automation, enabling you to reach the next level of effectiveness and profitability in campaign management. SAS provides:
- True optimization that lets you find the best result from all possible scenarios.
- A patented, custom algorithm that reduces optimization approaches from days to minutes.
- An easy-to-use interface designed specifically for marketers.
- A robust SAS Business Analytics Framework, which enables you to take advantage of existing technology investments and decrease your total cost of ownership.
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Related Products
SAS® Marketing Automation
SAS Marketing Automation provides marketers with an easy-to-use solution to plan, test and execute marketing campaigns of any size or level of complexity. SAS' proven capabilities for campaign management, analytics, data integration and business intelligence, along with flexible deployment options, empower marketers to create and deliver the right campaign at the right time.
SAS® Marketing Optimization
SAS Marketing Optimization helps you maximize economic outcomes by making the most of each individual customer communication. The solution increases marketing ROI by determining the best offers for individual customers, while delivering analytic insight into the value of your business constraints, such as channel capacity and contact policies.
Ready to learn more?
Call us at 1-800-727-0025 (US and Canada) or request more information.
