Industries / Insurance

Marketing Campaign Optimization

Plan and prioritize marketing campaigns to get the best possible results

Gone are the days when the sheer volume of marketing activity determined a marketing department's worth – these same departments are now expected to produce a profit. However, traditional prioritization and rules-based systems are incapable of navigating the complexities associated with millions of customers, numerous products and product lines, multiple communication channels, a variety of campaign choices, competing business goals and various constraints. The answer lies in enabling marketers to anticipate the economic outcome of campaigns using a scenario-planning environment that integrates predictive analytics with constraint-based optimization.

" SAS means we can collect far better and more transparent performance data on campaigns and channels, and use that learning to target people more effectively"

—Andy Mills

Head of Marketing Analysis

Swinton

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How SAS® Can Help 

Only through true optimization can marketers gain critical knowledge about factors that influence the success – or failure – of marketing campaigns. With SAS, you can:

  • Evaluate multiple campaigns simultaneously.
  • Define objectives, change constraints and rerun scenarios with different parameters quickly.
  • Maximize effectiveness while balancing your organization's capacity to deliver and the likelihood that customers will respond by planning and prioritizing all outbound customer communications.
  • Create, view and share optimization reports, then feed the results into your campaign management solution.

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How SAS® Is Different 

Only SAS combines mathematical optimization, user-defined constraint modeling with industry-leading predictive analytics and marketing automation, enabling you to reach the next level of effectiveness and profitability in campaign management. SAS provides:

  • True optimization that lets you find the best result from all possible scenarios.
  • A patented, custom algorithm that reduces optimization approaches from days to minutes.
  • An easy-to-use interface designed specifically for marketers.
  • A robust SAS Business Analytics Framework, which enables you to take advantage of existing technology investments and decrease your total cost of ownership.

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Related Products and Solutions

SAS® Marketing Automation

SAS Marketing Automation is a comprehensive solution to plan, test and execute marketing campaigns so you can improve marketing efficiency and effectiveness. By increasing retention and driving higher rates of new customer acquisitions, it can help you achieve a better return on investment and a healthier bottom line.

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SAS® Marketing Optimization

SAS Marketing Optimization applies mathematical techniques to maximize campaign return, revealing how to make the most of each customer contact. By determining the best offers for individuals and providing insight into the implications of changing business constraints, such as budget, channel capacity and contact policies, it increases marketing campaign ROI.

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Ready to learn more?

Call us at 1-800-727-0025 (US and Canada) or request more information.