June – November
The data and AI experience for business leaders, technical users and SAS Partners
Join us in a city near you to learn how to boost productivity with data and AI. This complimentary global event series provides something for everyone – top executives, IT directors, data scientists, engineers, analysts and SAS partners across industries.
You'll learn how to:
- Cut through complexity to get more done.
- Move beyond the GenAI hype.
- Realize the potential of trustworthy AI.
- Start developing your blueprint to AI innovation.
We hope you can make it to one of the cities below and remember, registration is free for all SAS Innovate on Tour events!
SAS Innovate on Tour 2025 is over. Thank you very much. We will of course be going on tour again in 2026. Stay tuned so you don't miss any updates.
Where to catch
SAS Innovate on Tour 2025
Bring yourself and your team. We’ll bring the content, inspiration, networking and fun.
SAS Innovate on Tour 2025 is over. Thank you very much. We will of course be going on tour again in 2026. Stay tuned so you don't miss any updates.
Frankfurt, Germany
June 3
London, United Kingdom
June 3 for business leaders
London, United Kingdom
June 4 for technical users
Madrid, Spain
June 5
Mexico City, Mexico
September 9
São Paulo, Brazil
September 11
Los Angeles, United States
September 30
Riyadh, Saudi Arabia
October 7
Helsinki, Finland
October 9
Stockholm, Sweden
October 15
Copenhagen, Denmark
October 30
Oslo, Norway
November 6
Get updated when registration opens
Tell us which event(s) you are interested in, and we’ll send you more details as soon as registration is open so you can secure your place.
Other ways to experience content from SAS Innovate
Just before SAS Innovate on Tour, we’re holding a four-day event in Orlando, FL. If you’re interested in attending in-person or virtually, find out how below.
The future of data and AI Is now on demand
Get our complimentary SAS Innovate Digital Pass
Unlock the full digital experience with our complimentary SAS Innovate Digital Pass. Now available on demand, you can explore powerful keynotes, insightful general sessions, and select breakout content — all at your convenience. Stream the sessions that are shaping tomorrow — when and where it works for you.
With a digital pass, you can livestream all the excitement from anywhere. Tune in for inspiring keynotes, insightful general sessions and select breakout sessions – all from the comfort of your home or office. Don’t miss your chance to be part of the action!
