Precision forecasting, decision optimization, inventory management, sales performance reporting. You can't get all that from just an ad server. SAS Intelligent Advertising for Publishers takes you from data, to insight, to action.
Tired of analyzing ad data in spreadsheets? Now you can integrate, view and analyze it all from a single platform and common user interface. Because all workflows – bookings, delivery, reporting and forecasting across multiple mediums (digital, mobile and video) – are managed from a single platform, you can locate high-value inventory and get it to market faster. And having a single user experience for both sales and ad operations streamlines communications, so each team can do its job better.
Know what you have. And what you can sell.
Don’t make ad inventory pricing and placement decisions based on gut feel. The solution’s forecasting and fulfillment systems are linked, so decision and delivery systems accurately depict inventory availability, product packaging and delivery rules. You'll not only know what you have to sell, but also that you can sell it. Accurately forecasting future inventory ensures that impressions are allocated appropriately, so you don’t use optimal inventory in non-optimal locations.
Get better visibility of your inventory and business.
Use historical and predictive analytics to analyze product and sales team performance – now and in the future. Dashboards deliver insight about your inventory and business. You can track campaign and sales performance in real time. Make more informed rate card decisions. Evaluate the impact of shiftable inventory (direct and indirect). And detailed views let you identify revenue trends by product, salesperson and advertiser.
Optimize. And get it right – every time.
A flexible, scalable decision engine lets you seamlessly optimize your advertising inventory decisions – on price, channel, size, number of impressions, time of ad delivery, etc. You can prioritize and optimize competing business rules to ensure that assigned delivery rules best match customer needs. In addition, a comprehensive set of advanced delivery options ensures that you can act on decisions immediately.
Integrate with other customer intelligence solutions.
Full integration with other SAS Customer Intelligence solutions means you can combine your company’s advertising inventory with things like content management and multichannel marketing applications.
Go beyond traditional Web channels.
SAS Intelligent Advertising for Publishers supports publishing advertising to mobile, display and video output devices – not just traditional Web channels.
- Seamless sales order management
- Simulation-based forecasting
- Data visualization and reporting
- Ad server optimization