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SAS® for Insurance

Ensuring long-term success

Insurance is all about providing peace of mind for policyholders. But peace of mind is something that many insurers themselves lack, as uncertainty looms over the issues they face:

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Global Insurance Marketing Manager Stuart Rose answers six key questions about SAS' Insurance solutions.

Predictive modeling in insurance
An insurance industry executive briefing
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  • Are we over-exposed to catastrophe risk?
  • Will competitors steal the customers we’ve worked so hard – and spent so much – to acquire?
  • How can we tell which customers are profitable to us and which ones aren't?
  • How vulnerable are we to claims fraud, and how can we prevent it?
  • Will our agents who drive revenues defect to the competition?

All this uncertainty is compounded by the macroeconomic underwriting cycle of alternating hard and soft markets. In addition, insurers must comply with ever-changing regulations and increasing demands from rating bureaus, consumers and investors. Mid-market insurers face their own set of challenges. Failure to address any of these issues can spell disaster.

Delivering peace of mind to insurers
SAS can help ease the uncertainty facing the insurance industry. We tackle insurers’ top-of-mind issues head-on with proven, industry-specific solutions and a robust foundation technology that enable you to:

  • Build innovative pricing models using the most advanced analytic techniques available.
  • Accurately forecast business trends using our high-performance forecasting server software.
  • Make access to information simple and painless for all users with our business intelligence and advanced analytics platforms.
  • Respond quickly and thoroughly to regulatory and rating bureau demands using transparent reporting applications.
  • Detect and prevent fraudulent activity by mounting a multifaceted defense against would-be fraudsters and organized fraud rings.
  • Effectively manage all aspects of risk – operational, market or credit risk.
  • Determine customer LTV and predict behaviors such as attrition and cross-sell response with considerable accuracy and ease.
  • Monitor all these initiatives with easy-to-use, industry-specific scorecards and dashboards.
SAS delivers peace of mind for insurers based on a solid foundation for success that includes:
  • An end-to-end platform for data integration, data storage, business intelligence and analytics – all tied together with open metadata.
  • An insurance-specific data model that reduces implementation time for major projects significantly.
  • Our powerful, fourth-generation language, which has been under constant development for more than three decades.
  • Integrated, industry-specific SAS Insurance Intelligence Solutions, a family of flexible, extensible solutions that include prebuilt data and analytic models as well as streamlined processes and techniques that speed up both implementation and results, giving you a fast track to significant ROI.

Benefits

Manage risk. The ability to assess and manage risk more effectively than the competition is a key differentiator for insurance companies. SAS offers a variety of solutions to support the successful management of all relevant risk types:

Increase customer profitability. We combined our unmatched analytic power with our knowledge of insurance-specific CRM challenges in solutions that empower you to execute a comprehensive CRM strategy:

Improve operational efficiency. SAS also offers solutions to help you efficiently manage your key internal processes:

  • Gain insights that enable you to plan and implement effective human capital strategies to derive the most value from employees and intermediaries with SAS Human Capital Management.
  • Go beyond traditional IT performance management and leverage the full potential of every IT resource across the enterprise using SAS IT Management Solutions.
  • Improve financial decision making and optimize financial performance in every corner of your organization using the industry-leading budgeting, planning, consolidation and reporting capabilities of SAS Financial Management Solutions.

SAS has served the insurance industry since 1976, and we will continue to develop industry-specific solutions tailored to meet your precise needs and give you THE POWER TO KNOW®.

Looking for more information on SAS solutions for insurance? Ready to put THE POWER TO KNOW® to work for you?
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