Grow customer base and increase profitability
How SAS® Can Help
The key to improving customer profitability is to develop effective pricing and marketing strategies by analyzing all your customer and operational data to maximize customer lifetime value over a defined time period. With SAS, you can:
- Create a single view of the customer.
- Ensure clean, accurate, up-to-date data throughout the analytical and marketing process with SAS' embedded data quality routines.
- Forecast customer behavior using predictive analytics to calculate CLV.
- Connect offers to the right customers.
How SAS® Is Different
SAS gives you a complete picture of customer behavior at every touch point, including acquisition and renewal, to maximize profitability throughout the customer life cycle. Only SAS delivers:
- Superior data integration capabilities.
- The most powerful predictive analytics available.
- Automated campaign planning.
- Intuitive, Web-based reporting.
Related Products and Solutions
SAS® Marketing Automation
SAS Marketing Automation is a comprehensive solution to plan, test and execute marketing campaigns so you can improve marketing efficiency and effectiveness. By increasing retention and driving higher rates of new customer acquisitions, it can help you achieve a better return on investment and a healthier bottom line.
SAS® Customer Analytics for Insurance
SAS Customer Analytics for Insurance delivers specific analytical techniques to help you understand and drive decisions related to customer profitability. The solution enables you to segment customers according to a multitude of variables – including demographics, geographics, claims history and other behavioral attributes – to create more meaningful and targeted marketing programs that lead to improved retention rates.
Ready to learn more?
Call us at 1-800-727-0025 (US and Canada) or request more information.