Industries / Insurance

Cross-Sell and Up-Sell

Increase wallet share and profitability of existing customers by identifying cross-sell and up-sell opportunities

Selling to existing customers is the most cost-effective way to achieve sustainable growth, but identifying profitable cross-sell and up-sell opportunities is only the beginning of the process. If you cannot effectively segment your customers based on key demographics and monitor for lifestyle event triggers, potential revenue will be lost – along with your customers. Unfortunately, customer data that would help identify good candidates for cross-sell and up-sell opportunities are often scattered throughout the organization, making it difficult to get a clear view of customer preferences and buying behavior. The key lies in establishing a repeatable, closed-loop process based on customer behaviors and event-driven alerts.

" In the first quarter after implementing SAS, sales to existing customers jumped to more than 20 percent."

—Nagaiyan Karthikeyan, PhD

Head of Business Intelligence and Analytics

Max New York Life

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How SAS® Can Help 

SAS can help you achieve a rapid, sustainable return on all your marketing investments while gaining greater customer satisfaction, enhanced customer loyalty and more profitable revenue growth. With SAS for cross-sell and up-sell, you can:

  • Identify cross-sell/up-sell prospects using detailed segmentation.
  • Connect offers to the right customer segments with automated campaign planning.
  • Efficiently execute campaigns using alerts and event-driven triggers.
  • Gauge campaign effectiveness and determine the need for midstream adjustments or alterations to future campaigns.

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How SAS® Is Different 

Only SAS provides proven software, services and insurance best practices that combine the crucial areas of customer segmentation and cross-sell/up-sell analysis with campaign management. With SAS, you can:

  • Gain a unified, integrated customer view.
  • Create accurate customer segments.
  • Uncover new revenue opportunities.
  • Automate campaign planning.
  • Understand the results of your marketing activities – and share the results via Web-based reporting.

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SAS® Customer Analytics for Insurance

SAS Customer Analytics for Insurance delivers specific analytical techniques to help you understand and drive decisions related to customer profitability. The solution enables you to segment customers according to a multitude of variables – including demographics, geographics, claims history and other behavioral attributes – to create more meaningful and targeted marketing programs that lead to improved retention rates.

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Call us at 1-800-727-0025 (US and Canada) or request more information.