Customer Intelligence Resources

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Happy customers, higher profits start with customer intelligence.

SAS® Customer Intelligence enables you to manage interactions along the customer journey in a personalized and profitable way. Our solutions provide four areas of expertise that can help marketers in today's technology-focused world: strategy and operations, marketing analytics, multichannel engagement and the digital experience. And with the new SAS® Customer Intelligence 360, your marketing decisions will be infused with insights gleaned from customer-level digital data, for even more relevant experiences.

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See What’s Possible with SAS Customer Intelligence

 

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VIDEO

What is Digital Marketing, and Why Does it Matter?

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INSIGHTS ARTICLE

Customer Journeys: How to be Ready when Customers Visit

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WHITE PAPER

Mobility, Vulnerability and the State of Data Privacy

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REPORT

SAS a Leader in The Forrester Wave: Customer Analytics

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INSIGHTS ARTICLE

It's Time for Marketers to Get Serious About Data

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INSIGHTS ARTICLE

Eliminating Missed Opportunities in the Customer Journey

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Being able to better understand how our customers use the website to enhance their shopping experience has enabled us to fine-tune our marketing efforts.
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Paul Grasso, Marketing Analytics Manager at Chico’s FAS Inc.

 

Contact us to learn more about SAS Customer Intelligence.

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Need additional information? Get details on solutions, licensing, deployment and more.

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