How do banks decide what an individual customer needs at the exact moment she logs on to the website, phones the call center, opens the mobile banking app, or walks into the branch? One of the largest US banks answers that question using marketing optimization. They share five lessons learned – and their vision for the future.
Tag Archives: The Premier Business Leadership Series
DSW VP Harris Mustafa thinks so. The footwear giant’s e-commerce business is the company’s fastest-growing channel, and they’re just scratching the surface says Mustafa. Find out what gives them the upper hand.
Offering a “giveaway” is a classic marketing tactic. In Turkey, Yapi Kredi’s retail banking customers who select the “oak” group of products can have an oak tree planted in their honor. But it’s more than a clever marketing campaign – the approach was based on analyzing what customers they wanted to reach and how to reach them. The results? Retail bank revenues are up 43 percent.
How do you maintain a local feel in a central organization of 810 department stores in 45 states? Speaking at The Premier Business Leadership Series 2010 in Las Vegas, Steve Nevill, Executive Vice President of Inventory Management and Support for