Tag Archives: Harvard Business Review

Three questions that lead to profitable growth

Three questions that lead to profitable growth

Hubris, false confidence and the tendency to downplay contrary data are at the root of many great business blunders and missed opportunities, says author and strategist Chris Zook. The solution? Your management team should know the answers to these three questions.

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How new payment options can drive revenue

How new payment options can drive revenue

Guess what’s back? Layaways. Media coverage on the revival of layaways has focused on its reflection of the dismal economy. But there’s another lesson here. Pricing expert Rafi Mohammed explains.

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What Steve Jobs taught me about growth

What Steve Jobs taught me about growth

While she was in charge of Apple’s channel program, Nilofer Merchant learned much and more from Steve Jobs, including these five key things that the best leaders do well.

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Five ways to keep your clients loyal — from wherever you are

Keeping your clients loyal from wherever you are

These days, you’re just as likely to be doing business across the world as down the street. So how do you cultivate loyal, trusting — and lasting — client relationships when you can’t always pop in for a meeting or take clients out to dinner? Author and communication strategist Dorie Clark tells you how.

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Why Nokia’s Collapse Should Scare Apple

Nokia's Collapse

Nokia used to be at the head of the mobile phone industry – what happened? Now, Apple is riding high, and it, and other market leaders, should take time to reflect on Nokia’s downfall and learn from it.

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Understand your customers with colored pencils and cartoons

Understand Your Customers

Many CEO’s have limited direct contact with their customers, and the feedback they do receive isn’t very reliable or useful. Learn how asking consumers to create “psychological drawings” gives companies insight into what its customers want.

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How to play Marco Polo when setting prices

Rafi Mohammed

In this article, author and consultant Rafi Mohammed shares three pricing strategies that generate new profits and growth by understanding customers’ needs.

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Unleash the power of marketing

Ranjay Gulati, Professor, Harvard Business School

Why do so many companies profess customer focus, recognizing its importance, and yet fail so miserably to achieve it? Harvard Business School Professor Ranjay Gulati explains why marketing is the one corporate function that can take on customer centricity.

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How American Express transformed its call centers

Jim Bush

Ever heard the old basketball adage, “You can’t teach 7 feet”? American Express VP Jim Bush describes the startling results achieved when American Express applied this philosophy to its call center hiring practices.

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What Zipcar can teach the S&P 500

Stephen Wunker

If big companies are to grow their way out of the doldrums, they need to create new markets for their services says author Stephen Wunker. Take a page from startups like Zipcar: embrace uncertainty, demand bold ideas, and seize fast-growth opportunities.

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