Gourmet food and gift retailer Harry & David went from Chapter 11 bankruptcy to receiving the Large Company Turnaround of the Year award in 2012. This year, the retailer turned in its best financial performance in five years and grew its customer list by 10 percent. How’d they do it? A customer-centric marketing strategy has helped.
Tag Archives: customer intelligence
It’s no secret that traditional forms of marketing like direct mail, print and broadcast are becoming less effective. They’re like outdated classrooms with an old blackboard and broken pieces of chalk lying about. Sure, you can still draw on the board and get your message across to the class, but is it the best way? Experts from Williams Sonoma and SAS talk about how marketing has changed and where to go from here.
One of the keys to knowing your customers is understanding their path to purchase. That’s no mean feat since customers tend to slip in and out of the purchase journey. Forrester Analyst Rob Bronson breaks down the process and gives you the bottom line for driving demand down the road.
You’re busy, we know, so we’ve checked out the new Harvard Business Review Customer Intelligence Center for you and have the top takeaways right here.
According to a recent survey, consumers are willing to share information, but they expect personalized offers, promotions and marketing materials in return. So what does all of this mean for your business? Lori Bieda explains.
Suppose you’ve told a friend a huge amount of information about yourself – but they never remember any of it. This happens all the time with businesses and their customers – but it doesn’t have to. Follow these six steps from Retha Keyser.
If customer relationships are important for consumer organizations, what about citizen relationships in the public sector? Marie Lowman shares examples of how government organizations around the world are using analytics to make the world a better, safer place.