Tag Archives: customer intelligence

How to stop annoying your customers

By Anne-Lindsay Beall, Editor | Published: October 7, 2011
How To Stop Annoying Your Customers

Suppose you’ve told a friend a huge amount of information about yourself – but they never remember any of it. This happens all the time with businesses and their customers – but it doesn’t have to. Follow these six steps from Retha Keyser.

Also tagged , , |

Citizen Intelligence: Because government agencies have customers too

By Marie Lowman, SAS | Published: September 30, 2011
Marie Lowman

If customer relationships are important for consumer organizations, what about citizen relationships in the public sector? Marie Lowman shares examples of how government organizations around the world are using analytics to make the world a better, safer place.

Also tagged , , , , |

Developing better marketing measurements

By Jim Davis, SVP & CMO, SAS | Published: August 7, 2011
Developing Better Marketing Measurements

A recent survey of more than 300 senior marketing executives identified the top three metrics for success as – controlling costs, retaining customers and ensuring a measurable return on marketing investment. Jim Davis tells how marketers are meeting these challenges.

Also tagged , , , , |

5 tips for better customer intelligence

By David Myron, Editorial Director for CRM and Speech Technology magazines | Published: July 27, 2011
David Myron

Use these practical tips from David Myron, Editorial Director for CRM magazine, to build an effective customer intelligence strategy that includes social media and mobile marketing.

Also tagged , , |